La Canada Venture Inc.

la canada logo
Industry: Cosmetics

Export Market: China and Singapore

Activity Funded: Participate in the 2023 China Clean Beauty Virtual Showcase and 2023 Asia Trade Winds

Outcome: One sales agreement valued at $52,000 as a result of participating 2023 China Clean Beauty Virtual Showcase, in addition to export sales of $ 2000 as a result of participating in 2023 Asia Trade Winds.


Participation was successful in obtaining quality distributor leads. Trade mission made me aware of opportunities and the importance of the Singapore market. We opened our e-commerce to Singapore and made an immediate sale.
~ Susan Lin, Founder of La Canada Ventures Inc.

La Canada Ventures Inc. has been in business in San Mateo, California since 2006, providing brand manufacturers for personal care products in beauty. They utilized California State Trade Expansion Program (STEP) funding to participate in the 2023 China Clean Beauty Virtual Showcase and achieved sales agreement values at $52,000, with 70 sales leads generated and anticipate future sales of $100, 000. Later in the year, supported by the California STEP program, they joined the 2023 Asia Trade Winds B2B matchmaking meetings in Singapore and achieved $2000 export sales with 7 sales leads through their participation with anticipated future export sales of $ 20,000.


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Publication Date: May 9, 2023