China is currently the second largest cosmetics market globally and the top destination for U.S. cosmetics exports. It is estimated the Chinese beauty and personal care market will be worth more than $78 billion by 2025. Sophisticated consumers and increasing awareness of the skin-aging effects of pollution are driving more Chinese shoppers to opt for natural and organic personal care products. Join this event to learn more about this highly attractive market and to pitch your clean beauty products virtually to distributors across mainland China and Hong Kong. Program Benefits:
- U.S. brands will take part in a marketing campaign featuring well-known Chinese social media influencers.
- U.S. brands will be highlighted in a digital brochure sent to distributors and buyers across mainland China and Hong Kong.
- Pitch your products virtually and participate in seamless follow-up meetings with buyers and distributors.
California STEP program will support up to 10 STEP-eligible small businesses to participate in this event. Pre-registration with U.S Commercial Service and passed U.S Commercial Service vetting is required. Review the flyer to learn more.