California State Trade Expansion Program (STEP)

Expo Manufactura
2025-02-10 - 2025-02-13 | Monterrey, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Expo Manufactura. GO-Biz invites California businesses with smart and sustainable manufacturing solutions interested in the Mexican market to join our pavilion to showcase their innovative tech and solutions!

Download our flyer for more info.
Register your interest! Participation will be reserved for vetted professionals only. Interested companies must first register their interest with GO-Biz. We encourage companies to apply ASAP as the show is nearly sold out.

AGHA Australia
2025-02-15 - 2025-02-18 | Sydney, Australia
GO-Biz invites California small businesses focused on the retail and design sectors to apply to exhibit in the USA Pavilion at AGHA Australia from February 15-18, 2025.
Please review the flyer to learn more.

Cosmoprof Bologna
2025-03-20 - 2025-03-23 | Bologna, Italy
GO-Biz invites California small businesses focused on beauty and wellness to apply to exhibit at the Cosmoprof Bologna in the California Pavilion. The participation fee is $2,500 and includes a turn-key booth, branding, power access, 2 exhibitor badges, company trade show registration fee, social media marketing, digital directory listings, and access to conference

Please see the flyer for further details.

Avalon Airshow 2025
2025-03-25 - 2025-03-28 | Geelong, Victoria, Australia
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of the Avalon Australia Airshow. GO-Biz invites California small businesses interested in the Australian aerospace, aviation, maritime, defense and security market segments to join our pavilion to showcase their innovative tech and solutions!

Please review the flyer to learn more about the California Pavilion benefits.

The AVALON 2025 Australian International Airshow and Aerospace & Defense Exposition is a global business, defense, and public event, attracting senior civil aviation, aerospace, space and defense industry, military and government decision-makers from around the world.

AVALON 2025 will be a platform for industry at all levels to promote to customers, partners and suppliers, providing unrivaled access to the region’s aviation, aerospace, defense and space community. The show is comprised of a range of indoor and outdoor display options, air display flights and promotional opportunities, and more.

SPOTLIGHT: Australia Strategic Defense Review
On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy’s lethality – including through its surface fleet and conventionally-armed, nuclear-powered submarines – underpinned by a continuous naval shipbuilding program.

With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.

Trade Winds 2025
2025-04-03 - 2025-04-11 | Brasil, Colombia, Uruguay, Argentina, Chile
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 8 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Event Flyer

Genomic & Genetic Technologies Trade Mission
2025-05-19 - 2025-05-23 | Greece, Turkey, Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) is considering supporting California small businesses in the following sectors to participate: Next Generation Sequencing (NGS) R&D and test kit development, Whole Genome Sequencing (WGS), Whole Exome Sequencing (WES), Bioinformatics, Proteomics, RNA Therapeutics, Molecular Cytogenetics, Molecular Genetics, Cancer Genetics, Pharmacogenetics, Rare Diseases, Pre-natal Genetic Disorders, and Preimplantation Genetic Testing (PGT) for In-Vitro Fertilization.
Learn more about the Trade Mission.

Infosecurity Europe
2025-06-03 - 2025-06-05 | London, UK
Infosecurity Europe is one of the premier trade shows on information security globally with over 6,000 attending companies. GO-Biz is awarding up to 8 STEP-eligible California information security companies with $5,000 in individual reimbursement to offset exhibiting costs at the show. View the flyer.
For Details and Registration: Learn More

Global Energy Show
2025-06-10 - 2025-06-12 | Calgary, Canada
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Global Energy Show Canada. GO-Biz invites California businesses interested in the Canadian energy market to join our pavilion to showcase their innovative tech and solutions!

Please see the flyer for additional information.

Paris Air Show
2025-06-15 - 2025-06-20 | Paris, France
GO-Biz invites California small businesses focused on aerospace and defense to apply to exhibit in the California Pavilion at the Paris Air Show, the world’s largest aerospace and defense trade show from June 15-20, 2025. Programming includes networking opportunities, a welcome dinner, and private bus transportation from downtown Paris to the show.
Please see the flyer for additional information.

Health Tech in Southeast Asia Export Training
2025-08-13 - 2025-09-06 | Virtual
The California Governor’s Office of Business and Economic Development (GO-Biz), in partnership with Orissa International, invites eligible California-based Healthtech companies to join an export training and business pitching program designed to help them expand into Southeast Asia’s fast-growing healthcare sector. This comprehensive, result-driven export promotion program is fully funded by GO-Biz for California companies that meet the required criteria.
Click HERE to download the flyer.
Apply for the Program HERE.

AquaTech
2025-09-02 - 2025-09-04 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the California Pavilion at the 2025 AquaTech Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost. California companies with water technology solutions looking to expand to Mexico are highly encouraged to apply to join our pavilion!
Water is one of Mexico’s greatest challenges.
The National Water Program, led by CONAGUA, focuses on ensuring access to clean water and sanitation—especially for vulnerable communities—while promoting efficient water use across key industries. The plan also aims to strengthen water management, protect basins and aquifers, and reduce risks from floods and droughts.
AQUATECH EXPO.
Get to know the Mexican water market. Find new partners, distributors, and import opportunities. Meet thousands of industry professionals in just three days. Establish profitable business relationships, exchange ideas and expand your knowledge. The shows coincides with GreenExpo and Intersolar under one roof to bring together industry leaders in environmental management, water technology, solar, and wind energy.
Who Should Attend? California small businesses with solutions in:

Water treatment
Waste water treatment
Process control and process automation technology
Point of use
Transport and storage

Co-Exhibition Fee: $2,500 USD (collected after your application is reviewed and accepted)
California Pavilion Benefits:

Turn-key booth within the California Pavilion
Basic furniture, graphics printing, & power access
Two Company Exhibitor Badges (more available for purchase)
Company trade show registration fees
Company entry in the official Exhibitor Catalogue
Listing in the printed directory
Support from GO-Biz and the U.S. Commercial Service Mexico City
Visibility to visiting delegations
Access to an industry Market Briefing

Learn More: Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Register here. To register, select STEP Event as the application type; then select “AquaTech Mexico 2025” from the drop-down menu.
Registration deadline: August 1, 2025 (or until spaces are filled)

Green Expo
2025-09-02 - 2025-09-04 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the California Pavilion at the 2025 Green Expo in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost. California companies with environmental solutions looking to expand to Mexico are highly encouraged to apply to join our pavilion!
GREEN EXPO supports the development of clean, renewable, and efficient systems in Mexico. The shows coincides with AquaTech and Intersolar under one roof to bring together industry leaders in environmental management, water technology, solar, and wind energy.
Who Should Attend? California small businesses with solutions in:

Recycling Solutions (waste collection, treatment, disposal, etc.)
Cogeneration, trigeneration, microgeneration
Hazardous Waste Management (collection and disposal)
Sustainable Construction (recycled bldg materials, sensors, smart grid, etc.)
Biosmass (green hydrogen, bio products/materials/chemicals/ plastics, fibers, etc.)
Eco Innovation (R&D&I, scientific application testing, tech platforms, AI, etc.)

Co-Exhibition Fee: $2,000 USD (collected after your application is reviewed and accepted)
California Pavilion Benefits:

Turn-key booth within the California Pavilion
Basic furniture, graphics printing, & power access
Two Company Exhibitor Badges (more available for purchase)
Company trade show registration fees
Company entry in the official Exhibitor Catalogue
Listing in the printed directory
Support from GO-Biz and the U.S. Commercial Service Mexico City
Visibility to visiting delegations
Access to an industry Market Briefing

Learn More: Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Register here. To register, select STEP Event as the application type; then select “GreenExpo Mexico 2025” from the drop-down menu.
Registration deadline: August 1, 2025 (or until spaces are filled)

Thailand Medical Fair
2025-09-09 - 2025-09-12 | Bangkok, Thailand
GO-Biz invites California small businesses focused on diagnostic, pharmaceutical, and medical device manufacturers interested in Southeast Asia to apply to exhibit in the California Pavilion at Thailand Medical Fair from September 9-12, 2025.
Download our flyer for more information.
Please apply on the STEP Portal.

Beauty and Wellness Brand Building: Middle East Export Training
2025-09-15 - 2025-12-08 | Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman
LAUNCH YOUR BEAUTY OR WELLNESS BRAND INTO THE MIDDLE EAST
The California Governor’s Office of Business and Economic Development (GO-Biz) is offering an export training program to up to 20 eligible California small beauty or wellness businesses focused on the Middle Eastern markets with renowned international beauty brand consultancy Bespoke Advantage. Learn what it takes to export your brand into the Middle East!
COST
The cost to participate is $250 per company.
WHY PARTICIPATE
The Middle East is one of the fastest growing and most beauty and wellness conscious markets, a dynamic and lucrative landscape to accelerate your growth.
Home to a young and affluent population who appreciate luxury and innovation, consumers in the UAE, Saudi Arabia, and Kuwait are highly engaged with global beauty and wellness trends tailored to meeting their specific needs. Personal grooming and self-care drive growth and demand for skincare, haircare, wellness, and cosmetic products. The region is a strong e-commerce market, influencer-driven, and supported by government initiatives for entrepreneurship and female empowerment.
The region offers a low saturation in comparison to other markets, and its strategic geographical position enables beauty brands to service both the Asian and the European markets effectively. This is an ideal market to scale your brand.
OVERVIEW OF PROGRAM
An overview of the Middle East region and what you need to consider when entering as a beauty or wellness brand. This training will be run from September – December 2025, online.

The program is delivered live as 4 x 3-hour training modules, and supported by relevant course materials.
The program is recorded and companies will be able to access the materials via a separate website.
Each company will receive a 30-minute meeting to discuss their brand for the GCC region, with Janet Milner-Walker, founder and managing director for Bespoke Advantage.

Module One: Welcome to the GCC Beauty Market

The GCC Region (Bahrain, Kuwait, Qatar, Saudi Arabia, Oman, and the UAE)
Beauty and wellness trends driving growth in the GCC region
Cultural awareness and ways of doing business in the GCC region

Module Two: Routes to Market

Key players and distribution channels (online, retail, professional)
Product and pricing considerations for the GCC
Logistics, customs, leveraging trade incentives (free trade zones, trade agreements)

Module Three: Marketing and PR

Positioning your brand for the GCC region (products, packaging, marketing materials)
How to build your go-to-market strategy
Marketing your brand in the GCC (PR, social media, tradeshows, awards)

Module Four: Operational Considerations

Regulatory and compliance (product registration)
Legal considerations (contracts and IP)
Ways to achieve success

PARTICIPATION REQUIREMENTS
Companies must meet the following eligibility requirements:

Legally incorporated in California in the cosmetics (skincare, cosmetics, haircare, fragrance, body care, and wellness) sector in the United States.
Have significant operations in California
Meet the Small Business Administration’s small business size standards
Been in operation for at least one year
Export goods with at least 51% US content
Registered to do business in California
Have products readily available for sale and export

Working with Bespoke Advantage
Janet Milner-Walker is the founder and managing director of Bespoke Advantage, and BeautytoLife. She is an international speaker, a trusted advisor, and a freelance writer and has firsthand-experience of working with leading retailers and beauty brands in the Middle East.
Bespoke Advantage is a London based international beauty brand consultancy. As a team of experts, associates, and business partners they in supporting clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies, and embassies – in developing and growing their brands across the beauty and wellness marketplace.
Dates for program

Module One – 17th September 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Two – 8th October 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Three – 5th November 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Four – 10th December 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)

Download the flyer for more information.
Apply for the program here.

All Energy Australia
2025-10-29 - 2025-10-30 | Melbourne, Australia
The California Governor’s Office of Business and Economic Development (GO-Biz) will support up to 5 California small businesses. Eligible businesses will receive up to $5,000 of STEP funding support to subsidize their booth cost at All Energy Australia.
Apply for the program here.

California Trade Mission: Poland and Ukraine
2025-11-11 - 2025-11-18 | Lviv, Ukraine
The Governor’s Office of Business and Economic Development (GO-Biz) invites California companies to participate in a focused trade mission to Poland, with a spotlight on the energy and construction sectors—and an eye toward critical rebuilding efforts in Ukraine.
Why Poland and Ukraine?
Poland is one of the fastest-growing economies in the European Union, investing heavily in modernizing its energy infrastructure, expanding renewable energy capacity, and upgrading its built environment. With over $100 billion in EU funds earmarked for energy transition and infrastructure, Poland is a strategic gateway for California companies seeking growth in Central and Eastern Europe.
Meanwhile, Ukraine’s urgent reconstruction needs, driven by war-related destruction, have created massive demand for innovative technologies, sustainable building practices, and resilient energy systems. California firms have the chance to contribute expertise and solutions while forging long-term commercial relationships in a region undergoing historic transformation.
California’s strengths in clean energy, advanced construction technologies, and climate-smart infrastructure align well with both Polish modernization goals and Ukraine’s rebuilding priorities—positioning our companies as ideal partners.
Event Highlights:
Poland

Briefings: Gain valuable insights from industry experts and US officials on market trends and opportunities in Poland and Ukraine.
Reception: Build relationships with Polish and Ukrainian stakeholders, government officials, and private sector decision-makers. Business-to-Business Matchmaking: Connect directly with potential partners and collaborators.
Exhibit at ReBuild Ukraine: Showcase your offerings at this prominent event focused on rebuilding efforts in Ukraine. Delegates can choose between two options:

Kiosk Exhibitor: Includes dedicated kiosk space (additional $1000).
Roving Exhibitor: Access to the California Pavilion meeting space without a dedicated counter.

Ukraine

Market Briefings and Business Roundtable – receive in-market briefings from government and business leaders on doing business in Ukraine.
Business Development Support – receive business-to-business matchmaking and participate in site visits in Lviv.
Networking Opportunities – Build relationships with Ukrainian government and business leaders.

Cost: The trade mission features two modules, Poland* and Ukraine, with separate pricing.

Small Businesses
Medium to Large Businesses

Poland: $4,000
Ukraine: $1,000

Poland: $8,000
Ukraine: $2,000

*Participation in the Poland mission includes exhibiting at the ReBuild Ukraine trade show as a roving exhibitor (your company does not have a dedicated space in the pavilion, but will be featured in promotion materials at the pavilion, have a dedicated space for a company brochure, and access to pavilion meeting space). Companies wishing to have a dedicated counter in the California Pavilion with a small monitor will be charged an additional $1,000.
Contact: Don’t miss this opportunity to expand your business horizons in Eastern Europe. For more information and registration, please contact Tricia Utterback.
Download the flyer for more information.
Apply HERE.

Certified Global Business Professional (CGBP) Export Training
2026-01-01 - 2026-12-31 | Virtual
GO-Biz invites California business owners interested in participating in the Certified Global Business Professional (CGBP) Export Training.

The CGBP designation encompasses knowledge in Global Business Management, Global Marketing, Supply Chain Management, Trade Finance, Legal and Regulatory Compliance, Intercultural Awareness, Technology and Trade-related Resources.

Select “2025 Certified Global Business Professional Export Training”

Safety and Security in Canada Export Training
2026-01-26 - 2026-04-01 | Canada virtual
The California Governor’s Office of Business and Economic Development (GO-Biz), in partnership with Channel Architect, invites California small businesses in the safety and security sector to participate in a virtual export training program. This initiative includes in-depth sessions and confidential one-on-one “Know Before You Go” consultations to help companies prepare for major sales opportunities in the Canadian market. Training will be delivered between October 2025 and January 2026.
On September 5, 2025, Governor Gavin Newsom announced that California has joined the Northwest Wildland Fire Fighting Compact—a cross-border alliance of U.S. states, Canadian provinces, and territories that collaborate to share resources, expertise, and personnel in combating large-scale wildfires. With Canadian partners such as Alberta, British Columbia, Saskatchewan, and Yukon already in the Compact, California’s membership strengthens continental cooperation and opens doors for California companies to expand their reach. This partnership not only advances public safety but also creates new business opportunities for California firms providing firefighting equipment, technology, and forest resilience services in Canadian markets.
Cost
Participation is $500 per company.
Market Opportunity
Canada’s government agencies and industries are seeking proven safety and security solutions for emergency preparedness, mitigation, response, and recovery (EP&R), particularly those that:

Mitigate risks from climate-driven natural disasters
Strengthen resilience against natural and civil emergencies
Protect critical supply chains and logistics
Safeguard essential infrastructure sectors such as food, energy, and water
Reinforce public institutions’ preparedness

Who Should Participate
Executives and business development leaders offering solutions to these challenges.
Program Overview
The training includes live virtual modules, supporting materials, and recorded content available on-demand. Each participating company will also receive dedicated one-on-one consultations with Tom Hanson, founder and Global Trade Advisor for Channel Architect.
Part One: Training & Education

Operating in Canada (company structure, partnerships)
Understanding Canada’s business climate
Identifying public procurement opportunities
Participating in tabletop disaster simulations
Navigating government regulations, standards, and incentives
Reviewing industrial standards across energy, transportation, and manufacturing
Gaining awareness of First Nations/Indigenous and rural/remote issues
Identifying leading private-sector partners

Part Two: Export Market Readiness

Assessing your current export roadmap
Refining unique value propositions and selling solutions
Developing an export readiness checklist
Preparing for meetings with Canadian buyers and partners, organized by the U.S. Commercial Service
Prioritizing key trade events, conferences, and industry days

Eligibility Requirements
Companies must:

Be a for-profit entity with significant California operations
Meet SBA small business size standards
Have been in operation at least one year
Be organized/incorporated in the U.S. or have goods/services with at least 51% U.S. content
Be registered to do business in California
Have export-ready products or services

About Channel Architect
Founded by Tom Hanson, Channel Architect LLC is a certified small business with over 30 years of expertise guiding companies and governments to success in global markets. Tom is a former U.S. Commercial Officer with the Foreign Commercial Service, where he served in international postings across the Americas and Europe, advancing U.S. business competitiveness through export promotion, investment attraction, and trade advocacy. Fluent in Spanish, Portuguese, and Romanian, he has also worked extensively on North America’s trilateral trade policies. Channel Architect specializes in market entry strategies, global sales partnerships, and trade event facilitation—helping businesses expand internationally with confidence.

Click HERE to download our flyer.

Register Your Interest to Participate HERE. Submitting an application does not commit you to participation. Once received, we will follow up to discuss your company’s interests.

California Trade Mission: India (Health Tech)
2026-01-27 - 2026-01-31 | Mumbai, India; New Delhi, India
WHY INDIA
India’s healthcare market is entering a period of unprecedented growth. Valued at over $370 billion in 2022, it is projected to surpass $610 billion by 2026. Across the spectrum—hospital infrastructure, digital health, AI-powered diagnostics, and home-based care—demand is accelerating, creating a wealth of opportunities for international collaboration.
Private equity and venture capital firms invested $5.5 billion in India’s health and pharmaceutical sectors in 2023, marking a 25% year-on-year increase. Major hospital networks are rapidly expanding, with Manipal Hospitals’ recent acquisitions increasing their capacity to more than 10,500 beds nationwide. Meanwhile, the AI-in-healthcare market is projected to leap from $758.8 million in 2023 to $8.7 billion by 2030, growing at an impressive 41.8% CAGR.
California companies are particularly well-positioned to succeed in this market. The state’s expertise in medical technology, digital health solutions, artificial intelligence, and innovative service delivery models aligns perfectly with India’s healthcare priorities. For California innovators, the opportunity lies not only in meeting immediate needs but also in shaping the long-term evolution of India’s healthcare system.
TRADE MISSION DETAILS
The California Trade Mission to India offers a targeted, on-the-ground approach to building connections in India’s high-growth healthcare sector. Participants will benefit from curated networking opportunities, direct access to decision-makers, and the visibility of exhibiting within the California Pavilion at Medical Fair India—one of the country’s largest healthcare trade shows.
Mission Itinerary

Days 1–2: Mumbai

Market briefings led by industry experts and government representatives
Site visits to hospitals, manufacturers, and innovation hubs
High-speed business matchmaking with vetted partners and buyers

Days 3–5: New Delhi – Medical Fair India

Exhibit within the California Pavilion at India’s leading healthcare exhibition
Engage in curated B2B meetings to explore sales, distribution, and joint venture opportunities
Network with thousands of healthcare professionals, decision-makers, and policy leaders from India and beyond

WHY JOIN?
This mission goes beyond a typical trade show. It provides California companies with:

Direct, in-market introductions to potential partners and clients
Insider market intelligence from local experts
First-hand insights into India’s healthcare needs and opportunities

Whether your company develops medical devices, digital health platforms, AI healthcare solutions, or specialty services, this mission offers the access and context you need to succeed in one of the world’s fastest-growing healthcare markets.
Apply here.
Download the flyer for more information.

Safety and Security in Australia Export Training
2026-02-01 - 2026-03-30 | Australia virtual
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest in export training targeting the safety and security (with a primary focus on emergency preparedness, mitigation, response and recovery solutions).
Download Flyer to Learn More.
Register Your Interest to Participate HERE.

Expo Manufactura
2026-02-03 - 2026-02-05 | Monterrey, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2026 edition of Expo Manufactura. GO-Biz invites California businesses with smart and sustainable manufacturing solutions interested in the Mexican market to join our pavilion to showcase their innovative tech and solutions!
Download our flyer for more info.
Register your interest! Participation will be reserved for vetted professionals only. Interested companies must first register their interest with GO-Biz. We encourage companies to apply ASAP as the show is nearly sold out.

Agricultural Technology Export Training
2026-02-19 - 2026-04-06 | South Africa
OVERVIEW OF PROGRAM
In partnership with California Governor’s Office of Business and Economic Development, Zurcom International (an African-based trade facilitation and market entry specialist) is hosting a specialized Export Training Program designed exclusively for California-based agricultural technology (agtech) exporters. This series spans twelve sessions and provides an in-depth, practical guide to navigating export opportunities in South Africa and broader African markets. Participants will engage with experts, government officials, and industry leaders across trade, legal, logistics, standards, and market access stakeholders.
Additionally, participating firms will receive one-on-one coaching from market specialists. Following the successful completion of the program, participants will also receive virtual bespoke meetings with interested, qualified South African-based firms. These have a direct interest in the specific California-based agtech solutions.
WHY AGRITECH COMPANIES SHOULD PARTICIPATE
South Africa represents one of the most promising and dynamic frontiers for agtech expansion. With a well-established yet evolving agricultural sector, a growing digital transformation in farming, and supportive government policies, the country offers a compelling landscape for U.S. companies, particularly those based in California, to innovate, partner, and grow.
South Africa is Africa’s most advanced agricultural economy, contributing over 2.5% to national GDP and supporting millions of jobs. The country’s diverse climate and geography allow for the production of a wide range of crops, including:

Cereals and grains: Maize and wheat are staple crops, with strong demand for yield-enhancing and climate-resilient technologies.
High-value horticulture: Citrus fruits, grapes, avocados, and nuts (notably macadamias and pecans) are key export commodities.
Vegetables and sugarcane: Major domestic consumption and export categories.

This diversity creates wide-ranging opportunities for smart irrigation, precision agriculture, pest control, drone-based crop monitoring, and data-driven decision-making tools.
The South African government has prioritized digital agriculture and innovation as part of its broader national development goals. Through the Agricultural and Agro-processing Master Plan (AAMP) and incentives under agencies like the Department of Science and Innovation and Technology Innovation Agency (TIA), agtech is seen as central to driving both food security and economic transformation.
South Africa’s agtech sector is still in a growth phase, making it an attractive market for early movers. There is a strong demand for localized innovations, particularly those tailored to smallholder farmers who make up a large portion of the agricultural workforce. Additionally, large commercial farms—many of which are export-oriented—are actively seeking cutting-edge solutions to boost productivity, sustainability, and climate resilience.
California agtech firms bring globally competitive expertise in precision farming, robotics, water-saving technologies, and AI-powered crop analytics—solutions that are increasingly sought after in South Africa due to rising concerns around drought, sustainability, and food supply chains.
Furthermore, South Africa can serve as a gateway to the broader region, connecting California companies to a market of over 300 million people.

Group Sessions
A comprehensive program covering all aspects of successful market entry into South Africa.

Session 1 – Understanding Africa & Entering South Africa (February 19, 2026)
Session 1: Africa: Trends in African Business in a Disrupted World Economy
Understand Africa’s economic landscape, growth opportunities, and key market sectors. Input from: Panel discussion with staff from five key regions of Africa.
Key Topics:

Overview of Africa’s 1.5 billion consumer market
Growing entrepreneurial middle class
High-potential sectors including agricultural machinery
Demographic potential and economic transformation

Session 2: South Africa: Country Market Building Market Knowledge
Comprehensive understanding of South Africa’s agricultural market and regulatory landscape. Input from: Market Entry Specialists
Key Topics:

South Africa’s role in Southern Africa
Agricultural base and market potential
Southern African Customs Union (SACU), Southern African Development Community (SADC), and African Continental Free Trade Area (AfCFTA) context
Food manufacturing opportunities

Session 3: South African Agricultural Market Overview
Comprehensive overview of South Africa’s agricultural sector. Input from: Agri-South Africa (South African Agricultural Industry Association).
Key Topics:

Agricultural landscape overview
Equipment demands and market trends
Key industry players
Role of agriculture in economy

Session 2 – Market Access, Legal Frameworks & Compliance (March 12, 2026)
Session 4: Agricultural Equipment Market Dynamics
Understanding demand for agricultural machinery and distribution channels. Input from: South African Agricultural Machinery Association (SAAMA)
Key Topics:

Agricultural machinery sector overview
Growth opportunities
Demand drivers
Market entry best practices

Session 5: Legal Considerations for U.S. Exporters (Patents, Trademarks and Intellectual Property)
Learn about legal aspects of exporting agricultural equipment, and understand IP protection in the South African market. Input from: Leading Law Firm
Key Topics:

Key legal considerations
Contract analysis
Legal frameworks
Dispute resolution
IP law requirements

Session 6: Broad-Based Black Economic Empowerment (BBBEE)
Understand BBBEE policies and their impact on U.S. exporters. Input from: BBBEE consultant.
Key Topics:

BBBEE overview and impact
Compliance requirements
Benefits for U.S. exporters
Integration strategies

Session 3 – Quality, Logistics & Financial Support (April 9, 2026)
Session 7: South African Bureau of Standards (SABS)
Understanding regulatory and quality standards for agricultural equipment. Input from: SABS Representatives
Key Topics:

Certification process
Safety and compliance standards
Navigation of certification
Local standards importance

Session 8: Logistics: Getting Agricultural Equipment to South Africa
Practical insights into shipping and logistics. Input from: California and South African logistics firms.
Key Topics:

Shipping strategies
Ports and customs navigation
Transportation routes
Local logistics partnerships

Session 9: Trade Finance / U.S. Government Support for Exporters
Learn about government programs and support for exporters, including trade incentives and funding. Input from: U.S. Department of Commerce and Ex-Im Bank of the USA
Key Topics:

Trade Policies and Incentives
Support for Agricultural Technology
Export Finance
Tariffs

Session 4 – Business Culture, Local Partnerships & Program Wrap-Up (May 7, 2026)
Session 10: Panel Discussion with South African Equipment Companies
Insights from local agricultural equipment distributors. Input from: South African Agricultural Equipment Company Representatives
Key Topics:

Market challenges and opportunities
Buyer preferences
Market positioning
Building distributor relationships

Session 11: Cultural Understanding of South African Markets
Develop effective pitching strategies for South African market. Input from: Zurcom International Team
Key Topics:

Sales pitch structuring
Cultural considerations
Role-playing sessions
Tailored recommendations

Session 12: Final Q&A and Program Wrap-Up
Program conclusion and next steps. Input from: Program Manager and Key Staff Panelists
Key Topics:

Final questions and clarifications
Key takeaways review
Resource provision
Action planning

One-on-One Coaching
Our coaching sessions are tailored to your specific business needs and export goals.

Product-Specific Market Assessment
Detailed analysis of market potential for your specific products
Export Readiness Evaluation
Assessment of your company’s preparedness and action plan development
Buyer Identification
Targeted identification of potential buyers for your products
Marketing Materials Review
Review and optimization of your marketing materials for the South African market

Virtual Buyer Meetings
Connect directly with pre-qualified South African buyers interested in your products.

Pre-Qualified Buyers
We identify and pre-qualify potential buyers who have expressed interest in California agricultural products and technologies.

Major South African retailers
Distributors and wholesalers
Food processors and manufacturers
Agricultural input suppliers

Virtual Meeting Format
We facilitate and moderate virtual meetings to ensure productive discussions and potential business development.

Introduction and company overview
Product presentation
Q&A and discussion
Follow-up action planning

WORKING WITH ZURCOM INTERNATIONAL
Zurcom International offers key sales contacts and exclusive information in new global markets in Africa, the Caribbean and around the world. Our team is one of the world’s most experienced in trade facilitation and a leader in assisting firms entering the African, Caribbean and global marketplaces.
Zurcom has a long, successful record of working with companies toward their international sales goals in Africa. Our team has a wealth of experience working with companies directly and through governmental trade agencies toward successful company export sales. Since 1999, Zurcom has completed over 4,300 company projects, as well as over 160 governmental trade missions composed of company delegates.
Zurcom assists firms entering the market through direct representation. Firms wishing to expand their presence in Africa or globally work through us, from company registration to direct sales representation for results-based outcomes.
For more information, please contact Richard Zurba.
Apply for this training HERE.
Download the flyer for more information.

Canada Expansion Bootcamp: Safety, Security & Cyber Resilience Companies
2026-05-13 | Virtual
Overview
Looking to grow your business in Canada? This high-impact, interactive webinar is designed to help California companies fast-track their entry into one of the world’s most accessible and lucrative export markets. In just a few hours, you’ll gain the insights, tools, and connections needed to confidently pursue sales opportunities in Canada’s rapidly growing safety and security sector. This program distills a proven multi-week training into a focused, actionable session—built for companies ready to take the next step.

Key Details
· Format: Virtual, interactive webinar
· Duration: ~2.5–3 hours
· Timing: May 13, 2026 | 9:00–11:30 AM PDT
· Cost: $50 per company
· Audience: California small and medium-sized businesses
· Focus: Safety & security
· Register HERE

Why Canada?
Canada is one of the easiest and most strategic international markets for California companies to enter.
· Strong Demand: A ~$10B safety and security market with active public and private investment
· Proximity & Integration: Deeply integrated supply chains and aligned business practices
· Government Opportunity: Ongoing procurement and modernization across federal and provincial agencies
· Low Barrier Entry: Familiar regulatory frameworks and strong U.S.–Canada commercial ties

What You’ll Gain
This is not theory—this is practical, business-ready guidance. You will walk away with:
· A clear understanding of where your product or service fits in the Canadian market
· Step-by-step guidance on regulatory requirements and compliance
· A defined market entry strategy tailored to your business
· Tools to identify customers, partners, and distribution channels
· Direct insights from experts and companies already succeeding in Canada

Who Should Participate
This program is built for companies that are ready to explore or expand into Canada within the next 6–18 months.

Ideal participants include:
· Small and medium-sized California businesses
· Export managers and business development leads

Offering solutions in areas such as:
· Emergency response / wildfire / resilience
· Cybersecurity / data protection
· Defense or dual-use technologies
· Energy and infrastructure security
· Interested in government procurement and large-scale commercial partnerships

Program Highlights
This fast-paced session covers everything you need to get started:

Market Opportunity
· Where the demand is—and how to target it
· Key provinces and sector-specific opportunities
Market Entry Strategy
· Direct sales vs. distributors vs. partnerships
· How to choose the right model for your business
Regulatory Navigation
· Federal vs. provincial requirements
· Certifications, compliance, and logistics
Execution Planning
· Budgeting and timelines
· Partner identification and vetting
· Sales and marketing strategies
Interactive Elements
· Live polling and breakout discussions
· Guided exercises to build your entry plan
· Q&A with industry experts

Expected Outcomes
By the end of the program, participating companies will:
· Identify viable opportunities in the Canadian market
· Develop a preliminary market entry roadmap
· Understand compliance and operational requirements
· Be better positioned to pursue sales, partnerships, and procurement opportunities
· Be prepared for potential participation in future Canada trade missions

What’s Included
Participants receive a full toolkit to support execution:
· Comprehensive training slide deck
· 30-day access to webinar recording
· Sector-specific market entry checklists
· Partner vetting frameworks
· Market entry budget templates
· Curated resource directory (government + private sector)
· Access to vetted service providers

Participation Fees
· $50 per company (two passes for company representatives)

Apply Now
Save the date and register HERE.
Spots are limited to ensure an interactive, high-quality experience. Downloadable flyer HERE.

Interested participants will be prioritized for consideration in GO-Biz’s upcoming Canada Trade Mission (October 2026)—a multi-city business delegation designed to connect California companies directly with buyers, partners, and government stakeholders across key Canadian markets.

About GO-Biz
The California Governor’s Office of Business and Economic Development (GO-Biz) serves as the state’s lead entity for economic development, supporting business growth, exports, and foreign investment. GO-Biz provides no-cost, confidential services to help companies expand globally, including market entry support, connections to international partners, and access to state resources and incentives.

About the Program Partner – Channel Architect
Founded by Tom Hanson, Channel Architect LLC is a certified small business with over 30 years of expertise guiding companies and governments to success in global markets. Tom is a former U.S. Commercial Officer with the Foreign Commercial Service, where he served in international postings across the Americas and Europe, advancing U.S. business competitiveness through export promotion, investment attraction, and trade advocacy. Fluent in Spanish, Portuguese, and Romanian, he has also worked extensively on North America’s trilateral trade policies. Channel Architect specializes in market entry strategies, global sales partnerships, and trade event facilitation—helping businesses expand internationally with confidence.

Asia Tech x Singapore
2026-05-20 - 2026-05-22 | Singapore
Asia Tech x Singapore (ATxSG) is Asia’s flagship technology event. It unites six industry-defining trade shows and conferences under one roof: BroadcastAsia, CommunicAsia, SatelliteAsia, TechXLR8 Asia, The AI Summit Singapore, and the Start-Up Arena. GO-Biz invites California small businesses in related tech sectors to join the CA pavilion at this signature event in May 2026 in Singapore.

Find event flyer here.

Farnborough Airshow
2026-07-20 - 2026-07-24 | London, United Kingdon
Every two years, the global aerospace and defense community converges at the Farnborough International Airshow (FIA), one of the most influential events in the industry. For California companies, Farnborough is far more than a trade show—it is a world stage to showcase innovation, forge partnerships, and position themselves as leaders in the global market.
On the show floor, the industry’s most prominent players—Boeing, Airbus, Lockheed Martin, Northrop Grumman, and Raytheon—stand alongside emerging innovators. This creates direct opportunities for California firms to connect with OEMs, primes, airlines, militaries, and space agencies actively seeking next-generation technologies and suppliers.
Farnborough also serves as a critical forum for government and policy engagement. Beyond the business activity, it draws senior officials and international delegations, giving companies the chance to strengthen relationships with U.S. government leaders while building new connections with foreign ministries of defense.
Cost: $8,500 per eligible small business, additional fee for corner location.
Contact: Don’t miss this opportunity. For more information and registration, please contact Tricia Utterback.
Download the flyer for more information.
Apply HERE.

California Trade Mission to Australia
2026-08-18 - 2026-08-21 | Melbourne, Australia
Overview
Join GO-Biz in Melbourne for a targeted trade mission anchored at AFAC 2026 (August 18–21)—Australasia’s leading emergency management and first responder’s event. This program is built for export-ready California companies looking to break into the Australian market, build partnerships, and position their solutions in one of the world’s most advanced ecosystems for wildfire response and climate resilience.

Key Details

Location: Melbourne, Australia
Dates: August 18–21
Program Size: ~ 6–10 companies
Application Deadline: July 1, 2026 (or until spots are filled)

Why Australia?
Australia is actively investing in solutions to address wildfire risk, climate adaptation, and emergency response, creating strong demand for innovative technologies.

This mission gives you direct access to a market that is:

Highly aligned with California’s climate and resilience priorities
Actively seeking advanced solutions and partnerships
Open to pilot projects and international collaboration

What You’ll Gain
This mission is designed to help you move beyond exploration and into real commercial traction:

Meet the Right Buyers – Pre-arranged meetings with Australian decision-makers across government, industry, and utilities
Validate Your Market Fit – Test your solution directly with end users facing similar climate and wildfire challenges
Build Strategic Partnerships – Connect with distributors, integrators, and in-market partners
Explore Pilot Opportunities – Identify pathways to deploy and demonstrate your technology
Gain Market Intelligence – Understand Australia’s policy landscape, procurement pathways, and demand drivers

Who Should Participate
This mission is ideal for California companies in:

Wildfire mitigation and response technologies
Emergency communications and interoperability
AI, sensors, and situational awareness
Aviation, UAVs, robotics, and logistics
Training, simulation, and responder safety
Climate risk modeling and early warning systems

Program Highlights
A curated, five-day program designed to maximize your time and outcomes:

AFAC 2026 Participation – Engage directly with Australia’s emergency management ecosystem
Tailored B2B Meetings – 6–8 pre-qualified meetings aligned to your business goals
Strategic Site Visits – See real-world applications and meet key operators
Market Briefings – Get up to speed on opportunities, regulations, and market dynamics
High-Value Networking – Connect with government agencies, industry leaders, and research institutions

Expected Outcomes
Walk away with tangible next steps to grow your business:

Qualified leads and partnership opportunities
A pipeline for pilots and in-market deployment
Clear market entry pathways and partner connections
Increased visibility at a premier global industry event

Participation Fee:
· $2,000 USD (small business <$5M revenue)
· $4,000 USD (medium business $5M-$50M revenue)
· $6,000 USD (large business >$50M revenue)
· Inquire for sponsorship opportunities

What’s Included

Pre-mission consultation and market preparation
6–8 customized B2B meetings with vetted Australian partners
In-market briefings and on-the-ground support
Access to AFAC 2026 CA Pavilion Meeting Point
Site visit coordination (1 included; additional optional)
Post-mission follow-up support and next-step guidance
AFAC exhibitor booth or registration fees (if applicable)

What’s Not Included

Airfare and accommodation
Ground transportation and meals outside of group programming
Optional additional site visits or add-on services

Apply to Join the Delegation
Take your business global—apply today. GO-Biz is now accepting applications for a limited cohort of California companies to join this highly curated trade mission.

Apply Now:
· Register your interest at https://step.business.ca.gov/
· Select Application Type: Event Application
· Then select “Australia 2026 Trade Mission” from event list
· Note, submission of your application does not constitute acceptance into the program.
· Company participation fee will be collected after your application is reviewed and approved.
· Find the flyer here.
Questions? Contact: Diana Dominguez | Diana.Dominguez@gobiz.ca.gov

About GO-Biz
The California Governor’s Office of Business and Economic Development (GO-Biz) serves as the state’s lead entity for economic development, supporting business growth, exports, and foreign investment. GO-Biz provides no-cost, confidential services to help companies expand globally, including market entry support, connections to international partners, and access to state resources and incentives.

About Foley & Associates
Foley & Associates is an international trade and investment advisory firm with over 20 years of experience supporting global market expansion. With deep networks across Australia and New Zealand, Foley has helped more than 3,000 organizations successfully enter and grow in-market. For this mission, Foley will deliver tailored business matchmaking, in-market support, and strategic guidance to ensure participating companies achieve meaningful commercial outcomes.
https://www.foley.com.au/

Aquatech
2026-09-01 - 2026-09-03 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invite California small businesses to exhibit within the California Pavilion at the 2026 AquaTech Tradeshow in Mexico City. California companies with water technology solutions looking to expand to Mexico are highly encouraged to apply to join our pavilion!

Participation in the California Pavilion is designed to reduce exhibition costs while amplifying your visibility and business development opportunities at the show. By exhibiting alongside the State of California brand, participating companies benefit from a shared, high-profile presence that helps attract buyers, distributors, government stakeholders, and industry partners. GO-Biz also provides coordinated support through networking opportunities, business introductions, market briefings, and on-the-ground assistance to help companies maximize their participation and expand into the Mexican market.

Key Dates/Details

Tradeshow dates: September 1-3, 2026

Location: Mexico City, Mexico

Application Deadline: July 1, 2026 (or until spaces are filled)

Program Size: ~10 businesses and partner organizations

Register: HERE

Why Mexico?
Water is one of Mexico’s greatest challenges. Led by National Water Commission (CONAGUA), Mexico’s National Water Program is driving demand for innovative technologies and international partnerships — creating strong opportunities for California exporters. Mexico is making major investments in (but not limited to) water infrastructure modernization, wastewater treatment and reuse, industrial water efficiency, flood resilience and drought mitigation, and smart water management systems.

Why Aquatech Mexico?
Co-located with Green Expo and Intersolar, the event provides direct access to Mexico’s growing water, infrastructure, and sustainability markets. Participating companies and organizations will have opportunities to:

Meet qualified buyers, distributors, and strategic partners

Build commercial and institutional relationships

Showcase innovative California solutions

Participate in networking and matchmaking activities

Gain market intelligence and industry insights

Explore cross-border and investment opportunities

Who Should Attend?
California small businesses with solutions in:

Water treatment
Waste water treatment
Process control and process automation technology
Point of use
Transport and storage

California Economic Development Organizations (EDOs) focused on foreign investment attraction, particularly from Mexico.

Participation Packages
(Final package selection and payment will be collected upon acceptance into the program.)

Catalogue Exhibitor – $750 USD
Best for companies exploring the Mexican market that are not traveling in person but want visibility and market access

Company listing in the official show catalogue

Inclusion in California Pavilion marketing and promotional materials

Representation by GO-Biz staff on-site at AquaTech Mexico

Opportunity to receive and respond to inbound business leads generated at the show and during events

Participation in select virtual briefings and market intelligence sessions

Post-event summary of key insights and contacts generated at the show

Roving Exporter – $1,500 USD
Best for companies seeking active business development without a dedicated booth

Company listing in the official show catalogue

Inclusion in California Pavilion marketing and promotional materials

Shared access to the California Pavilion meeting space

One exhibitor badge (additional badges available for purchase)

Participation in curated B2B matchmaking meetings

Access to networking events and market briefings

On-the-ground support from GO-Biz and partners

Co-Exhibitor (Turn-Key Booth) – $3,000 USD
Best for companies ready to actively showcase products and meet buyers on-site

Company listing in the official show catalogue

Inclusion in California Pavilion marketing and promotional materials

Shared access to the California Pavilion meeting space

Two exhibitor badges (additional badges available for purchase)

Dedicated, turn-key booth within the California Pavilion

Booth build-out including basic furniture, graphics, and power access

Full trade show registration and exhibitor listing

B2B matchmaking and targeted introductions

Visibility to visiting delegations and key stakeholders

Invitation to GO-Biz-led networking events and market briefings

On-the-ground support from GO-Biz and U.S. Commercial Service Mexico

Economic Development Organization (EDO) Partner Package – $3,000 USD
Best for California regional economic development organizations, cities, counties, utilities, and investment attraction partners seeking to promote California as a premier destination for foreign direct investment, innovation, and cross-border partnerships.

Inclusion in California Pavilion branding and promotional materials

Shared access to California Pavilion meeting and hospitality space

One exhibitor badge (additional badges available for purchase)

Opportunity to participate in investment attraction and ecosystem discussions with Mexican companies and stakeholders

Meet companies exploring U.S. expansion, partnerships, or site selection opportunities

Ability to pitch California regional assets, industry clusters, workforce strengths, infrastructure, and investment opportunities

Participation in networking receptions, stakeholder meetings, and market briefings

Coordination support from GO-Biz for investment-related engagements and strategic meetings

Apply Today
Space is limited and participation is subject to GO-Biz review and approval.
Companies register HERE

Select STEP Event as the application type
Select “AquaTech Mexico 2026” from the drop-down menu

EDOs register HERE

Note, submission of your application does not constitute acceptance into the program. Company participation fee will be collected after your application is reviewed and approved.

Questions? Contact  Diana.Dominguez@gobiz.ca.gov or David.Pasquini@gobiz.ca.gov

About GO-Biz
The California Governor’s Office of Business and Economic Development (GO-Biz) serves as the state’s lead entity for economic development, supporting business growth, exports, and foreign investment. GO-Biz provides no-cost, confidential services to help companies expand globally, including market entry support, connections to international partners, and access to state resources and incentives.

About Meet Buyers Mexico
Meet Buyers is an in-market business development and trade facilitation partner specializing in connecting international companies with qualified buyers, distributors, industry stakeholders, and strategic partners across Mexico. Through targeted outreach, business matchmaking, networking support, and market intelligence, Meet Buyers helps companies maximize commercial opportunities and build meaningful connections within the Mexican market.

Semicon Taiwan
2026-09-01 - 2026-09-04 | Taipei, Taiwan
GO-Biz invites up to 8 California small businesses in the semiconductor supply chain to join the 2026 California SEMICON Taiwan trade mission in September in Taipei, co-exhibiting under the California Pavilion at the SEMICON Taiwan trade show, and participate in other trade mission activities such as site visits, pre-arranged meetings and networking event.
Download the flyer for more information.

MSPO California Pavilion
2026-09-08 - 2026-09-11 | Kielce, Poland
California aerospace, defense, and dual-use technology companies are invited to exhibit at MSPO Poland, a premier gateway to one of Europe’s fastest-growing NATO defense markets. This event provides a unique opportunity for California small businesses to connect directly with European procurement leaders, establish strategic partnerships, and position themselves within EU supply chains.

MSPO offers a dynamic platform to showcase California’s advanced technologies across aerospace, defense, and dual-use applications. Exhibitors will benefit from high-visibility placement within a turnkey California-branded booth, located inside the U.S. Pavilion alongside major industry players and main exhibition walkways—maximizing exposure to key decision-makers and buyers.

GO-Biz will support up to five eligible California aerospace and defense small businesses to participate. Selected companies will receive aisle-facing, personalized kiosk space at a significantly reduced cost of $6,000, representing a savings of more than $8,000 compared to exhibiting independently.

Space is limited. Companies are encouraged to apply early to secure their participation in this high-impact international defense exhibition. Find the event flyer here.

2026 Canada Safety & Security Trade Mission
2026-10-18 - 2026-10-23 | Ottawa – Toronto – Calgary
Join the California Governor’s Office of Business and Economic Development (GO-Biz) for a high-impact trade mission to Canada—one of California’s most important economic partners and a rapidly growing, US$10+ billion annual market for safety, security, and critical infrastructure solutions.
This targeted, multi-city mission is designed to connect California companies with key Canadian decision-makers across government, defense, energy, and commercial sectors. Through curated meetings, site visits, and strategic briefings, participants will gain direct access to buyers, partners, and procurement officials actively seeking innovative technologies and solutions.
With programming aligned to major industry activity—including Canada’s leading safety and security tradeshow—this mission delivers a unique opportunity to accelerate market entry and expand your footprint in Canada.

Key Details

Dates: October 18–23, 2026
Locations: Ottawa, Toronto, Calgary
Delegation Size: 8–10 California companies
Sector Focus: Safety & Security, Defense, Critical Infrastructure, Cybersecurity
Signature Event: Participation aligned with Security Canada Industry Tradeshow
Registration deadline: August 1st (or until spaces are filled)

Who Should Participate
This mission is ideal for California companies that are:

Export-ready and seeking entry or expansion in Canada
Operating in safety, security, or critical infrastructure sectors

Offering solutions in areas such as:

Emergency response / wildfire / resilience
Cybersecurity / data protection
Defense or dual-use technologies
Energy and infrastructure security
Interested in government procurement and large-scale commercial partnerships

Why Canada
Canada is a top-tier market for California companies—deeply integrated through trade, investment, and shared priorities in innovation and security.

Strong Market Demand: Significant public and private investment in defense, cybersecurity, and infrastructure protection
Strategic Timing: Federal and provincial governments are actively advancing procurement and modernization efforts
Trusted Partner: Longstanding California–Canada relationships support faster market entry and collaboration
Accessible Entry Point: Familiar regulatory environment and strong alignment with U.S. business practices

What You’ll Gain
Participation is designed to deliver tangible, business-focused outcomes:

Pre-scheduled 1:1 meetings with qualified buyers and partners
Introductions to procurement officials at federal and provincial levels
Real market feedback to refine your sales strategy
Warm leads and partnership opportunities you can act on immediately
Expanded network across industry leaders, investors, and partners

Program Highlights
Ottawa – Government & Defense Access

U.S. Embassy briefing
Meetings with Department of National Defence (DND) decision-makers
Federal procurement insights
Networking reception with diplomatic and government leaders

Toronto – Commercial & Provincial Hub

B2B meetings with major corporations (finance, telecom, industrials)
Engagement with Ontario government stakeholders
Site visits to emergency operations and safety facilities
Attendance at Security Canada Industry Tradeshow

Calgary – Energy & Critical Infrastructure

Briefings with Alberta energy leaders
Targeted B2B matchmaking focused on critical infrastructure
Industrial site visits (oil, gas, and energy systems)

Expected Outcomes
By the end of the mission, participating companies will:

Validate demand for their solutions in the Canadian market
Build a pipeline of qualified business leads
Establish relationships with key government and industry stakeholders
Identify partnership and procurement opportunities
Gain actionable insights to inform market entry or expansion strategy

Participation Fees

Small (<$5M revenue) $2,000
Medium ($5M–$50M) $4,000
Large (>$50M) $6,000

What’s Included in the Participation Fee

Customized B2B matchmaking
Government and industry briefings
Site visits and facility tours
Networking receptions and events
Group ground transportation (program-related)
Inclusion in California’s official delegation

Not Included

International and domestic airfare
Hotel accommodations
Meals outside of official programming
Incidentals

Estimated Travel Costs

~$6,800 per person

Join This High-Impact Cohort. Apply now to secure your spot
GO-Biz will work with Channel Architect to deliver a high-impact program. Space is limited to ensure high-quality matchmaking and meaningful engagement. We are selecting a limited number of California-headquartered companies to ensure, strong alignment with Canadian demand, high-quality meetings (not volume for the sake of volume), and ensure real business outcomes

Registration:

Register your interest at  https://step.business.ca.gov/Login.aspx?ReturnUrl=%2f
Select Application Type: Event Application
Then select “Canada 2026 Trade Mission” from event list
Note, submission of your application does not constitute acceptance into the program.
Company participation fee will be collected after your application is reviewed and approved.

Find the flyer here.
