California State Trade Expansion Program (STEP)

Indo Defense Trade Mission to Indonesia
2022-10-31 - 2022-11-04 | Jakarta and Bandung, Indonesia
Details: Join the United States Dept. of Commerce International Trade Administration’s business development mission to Indonesia. The purpose of the mission is to introduce U.S. companies to Indonesia’s aerospace & defense ecosystem and assist delegate companies with finding business partners and exporting their products and services to the region. Participating companies will also be able to join the Indo Defense Expo & Forum.
California STEP program will support up to 4 STEP-eligible small businesses to participate in this trade mission. Pre-registration with U.S Commercial Service by Sep.30thand passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the Trade Mission: Jason Sproule Jason.Sproule@trade.gov
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Exporting 101: Pathways to International Markets
2022-11-09 08:00 - 12:00 (America/Los_Angeles) | Virtual
The Fresno Center for International Trade Development (CITD) has partnered with the State Center Community College District, the U.S. Commercial Service, and GO-Biz to offer this introductory export training, which will take place twice in 2022. Participants will learn about the process of exporting U.S. products, keys for successful exporting, the export documentation process, and much more. Anyone who is considering exporting is encouraged to attend, from entrepreneurs to business students. Members of any industry will benefit from this workshop, but target industries include manufacturing, equipment, and food and beverages. Please contact Frank M. Nuñez with any questions regarding this event. Use code EXPORTGBIZ to receive a 25% discount on your registration fee.

Asia Summit on Global Health
2022-11-10 - 2022-11-11 | Virtual
Details: The Asia Summit on Global Health brings together key players decisions makers and change drivers to address trending topics, explore new opportunities and collaborate at the forefront of the healthcare industry. The Virtual Exhibition area is dedicated to showcasing exhibitors’ businesses and exploring business opportunities in the medical and healthcare sectors with investors and partners around the world via ASGH’s online platform.
The California STEP Program will support up to 5 STEP program-eligible California small businesses to participate in this event virtually. Pre-register with event organizer HKTDC is required. Resource is limited, first come first serve.
Review the flyer learn more.
Contact for the event: Carmen Lee carmen.k.lee@hktdc.org
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Corporate Executive Office (CEO) Center Program at MEDICA 2022 (Registration Open Until October 7, 2022)
2022-11-14 - 2022-11-17 | Düsseldorf, Germany
GO-Biz welcomes California businesses to pre-register for the Corporate Executive Office (CEO) Center Program at MEDICA 2022, taking place November 14-17, 2022 in Düsseldorf, Germany! This CEO Center Program offers a curated platform for participating companies seeking to promote their products and discover new opportunities for exports from a full-service office located on the show floor. GO-Biz is supporting a limited number of STEP-eligible California small businesses with up to $4,000 in grant funds to attend this event in partnership with the U.S. Commercial Service. Companies that express interest in participation by filling out the pre-registration form will receive details on STEP eligibility and the next steps in the approval process for joining this program. Please note that funding will be awarded based on availability, so be sure to act quickly! To learn more please view the Event Flyer or contact Emily Desai.

Arab Health
2023-01-30 - 2023-02-02 | Dubai World Trade Center
Details: The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to seven (7) California small businesses with $4,000 each in funding to participate in Arab Health. Arab Health brings together key stakeholders to collaborate and make healthcare a more sustainable, positive impact industry. Discover the way forward through sustainable and innovative solutions that will disrupt existing models, revolutionizing healthcare for future generations.
Review the flyer to learn more.
Contact for the Trade Show: Jodi Munzer jodim@kallman.com
Contract for the STEP program: Diana Dominguez diana.dominguez@gobiz.ca.gov

China Clean Beauty Product Showcase and Seminar
2023-02-21 - 2023-02-22 | Virtual
China is currently the second largest cosmetics market globally and the top destination for U.S. cosmetics exports. It is estimated the Chinese beauty and personal care market will be worth more than $78 billion by 2025. Sophisticated consumers and increasing awareness of the skin-aging effects of pollution are driving more Chinese shoppers to opt for natural and organic personal care products. Join this event to learn more about this highly attractive market and to pitch your clean beauty products virtually to distributors across mainland China and Hong Kong. Program Benefits:

U.S. brands will take part in a marketing campaign featuring well-known Chinese social media influencers.
U.S. brands will be highlighted in a digital brochure sent to distributors and buyers across mainland China and Hong Kong.
Pitch your products virtually and participate in seamless follow-up meetings with buyers and distributors.

California STEP program will support up to 10 STEP-eligible small businesses to participate in this event. Pre-registration with U.S Commercial Service and passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the event: Cindy Ma Cindy.Ma@trade.gov
Contact for the STEP program: Henan Li henan.li@gobiz.ca.gov

Avalon 2023 California Pavilion
2023-02-28 - 2023-03-05 | Avalon, Australia
Details: Join the California Pavilion at Avalon 2023! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Avalon 2023. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. Avalon 2023 provides significant sales opportunities for California businesses seeking to enter the Australian aerospace and defense market. It is supported by the Australian Defense Force, the Royal Australian Air Force, and the Defense Material Organization of the Department of Defense.
The California STEP Program will support up to 8 STEP program-eligible California small businesses to participate in this event. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana.Dominguez@gobiz.ca.gov
Contact for the Australia Market Intelligence: Jason.Sproule@trade.gov
Contact for the Exhibitor Registration: MikeP@kallman.com

Trade Winds ASEAN
2023-03-10 - 2023-03-16 | Bangkok, Thailand (Mission stop options: Singapore, Philippines, Vietnam, Indonesia, Malaysia)
Details: Access ASEAN: Exploring Business Opportunities in Southeast Asia and Beyond. Join this mission in Bangkok, Thailand for the largest U.S. government-led trade mission and business development forum. Organized by the U.S. Commercial Service, Trade Winds will feature meetings with U.S. commercial diplomats from over 20 countries in Southeast Asia and surrounding markets, exciting conference programming, and plenty of networking. Qualified U.S. businesses may customize their experience with optional business-to-business matchmaking meetings with pre-screened buyers, agents, distributors, or joint-venture partners in the land as well as Singapore, Philippines, Vietnam, Indonesia, and Malaysia.
California STEP program will support up to 10 STEP-eligible small businesses to participate in this trade mission. Pre-registration with U.S Commercial Service and passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the Trade Mission: Jim Mayfield Jim.Mayfield@trade.gov
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Japan Trade Mission & World Smart Energy Week (Waitlist Open until November 30, 2022)
2023-03-11 - 2023-03-18 | Tokyo/Osaka, Japan
The Governor’s Office of Business and Economic Development is planning an in-person clean energy trade mission to Japan from March 11-18, 2023. The trade mission will be co-led by California Lt. Governor Eleni Kounalakis and GO-Biz Director Dee Dee Myers and will anchor around the World Smart Energy Week trade show in Tokyo. The trade show exhibition cost will be subsidized by the California STEP program for eligible small businesses. Approved trade mission participants who are eligible for the STEP program may have the opportunity to co-exhibit at the California Pavilion at the trade show and promote their products and services to the Japanese market. Space is limited to eight small businesses and will be available on a first-come, first-served basis.
Please review the flyer and contact Henan Li to learn more.

Cosmoprof Bologna 2023
2023-03-16 - 2023-03-20 | Bologna, Italy
Join the California Pavilion at the 2023 Cosmoprof Bologna trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) will provide $3,000 in funding to five (5) eligible California small businesses to exhibit at Cosmoprof Bologna. Join the California Pavilion to elevate your business with pavilion build out, trade support services, and international buyer matchmaking.
The California STEP Program will support up to five (5) STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion: Mariana.Guevara@gobiz.ca.gov
Contact for the Exhibitor Registration: kimberly@caltradealliance.org
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Cosmoprof Bologna” from the list of events.

Paris Airshow 2023
2023-06-19 - 2023-06-25 | Le Bourget Parc des Expositions, Paris, France
Join the California Pavilion at the 2023 Paris Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Paris Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. Paris Airshow provides significant sales opportunities for California businesses seeking to enter the global aerospace and defense market.
The California STEP Program will support up to 10 STEP program-eligible California small businesses to participate in this event. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: Jason Sproule
Contact for the Exhibitor Registration: Nicole Sherwood
Please review the flyer and contact Diana Dominguez to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Paris Airshow” from the list of events.

Infosecurity 2023
2023-06-20 - 2023-06-22 | London, United Kingdom
Join the California Pavilion at the 2023 Infosecurity trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion at a significantly reduced cost. Join the CA Pavilion to elevate your business with key decision makers and buyers in the information and cyber security industry. The show is one of the few selected U.S. Government official partnership programs and it is the ideal venue to further U.S. cyber tech business development in the UK and Europe.
The California STEP Program will support up to 5 STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion:
Mariana.Guevara@gobiz.ca.gov and Emily.Desai@gobiz.ca.gov
Contact for the Exhibitor Registration: christine.kratz@rxglobal.com
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Infosecurity” from the list of events.

Green Expo Mexico
2023-09-05 - 2023-09-07 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at 2023 Green Expo in Mexico City. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Diana.Dominguez@gobiz.ca.gov

USCS Trade Mission to Canada and Mexico
2023-09-17 - 2023-09-22 | Washington DC, Canada, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to 10 California small businesses to participate in the U.S. Department of Commerce’s (USCS) Trade Mission to Canada and Mexico and Business Opportunities in the America’s Conference. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Once you have been approved by USCS, please apply for the California STEP program HERE. (select Trade Mission to Canada and Mexico from the list of events)
Contact Diana.Dominguez@gobiz.ca.gov

Cybersecurity Mission 2023
2023-09-18 - 2023-09-26 | Taiwan, South Korea, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the Cybersecurity Mission to Taiwan, South Korea and Japan. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

Aerospace and Defense Trade Mission to Romania & Poland
2023-11-12 - 2023-11-16 | Romania and Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the US Commercial Service’s US Aerospace and Defense Trade Mission to Romania & Poland. Accepted California small businesses that qualify may receive STEP funding to significantly reduce participation fees.
Review the flyer to learn more.

Contact Patricia.Utterback@gobiz.ca.gov

MEDICA 2023 CEO Program
2023-11-13 - 2023-11-16 | Düsseldorf, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the US Commercial Service’s CEO Program at MEDICA 2023. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

2023 Fintech Mission
2023-11-13 - 2023-11-20 | Japan, Singapore, South Korea
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in 2023 FinTech Mission to Japan and Singapore with an optional stop in South Korea. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

2023 Cosmoprof Asia
2023-11-15 - 2023-11-17 | Hong Kong
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the USA Pavilion at 2023 Cosmoprof in Hong Kong. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Arab Health 2024 California Pavilion
2024-01-29 - 2024-02-01 | Dubai, UAE
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit at the California Pavilion within the USA Pavilion at Arab Health. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest
Contact Patricia.Utterback@gobiz.ca.gov

Singapore Airshow 2024 California Pavilion
2024-02-20 - 2024-02-25 | Changi, Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register their interest for the California Pavilion within the USA Pavilion at Singapore Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Green Building & Green Tech Opportunities in Mexico
2024-02-26 - 2024-02-29 | Mexico City, Mexico
SAVE THE DATE! The California Governor’s Office of Business and Economic Development (GO-Biz) will support up to six California small businesses to participate in this business matchmaking and green construction forum organized by the U.S. Department of Commerce and the Sustainability for Mexico and Green Building Council Inc. in Mexico City. GO-Biz will cover 75% of participation costs up front, bringing eligible California company cost down to $250-$500.
Mexico is moving rapidly towards green construction activities! This is a great opportunity for California/U.S. green builders and green technologies suppliers to present and showcase their latest green technologies and services with up to five Mexican companies interested in doing business with sustainable construction suppliers. Participating California/U.S. companies will have pre-arranged business matchmaking meetings and an opportunity to participate in a briefing session to learn about opportunities in the Mexican market prior to the start of the service.
APPLICATION PROCESS:

Please note, this is not a public event, the business matchmaking meetings will be reserved for vetted professionals only.
Interested companies must first register their interest with GOBiz
You will be referred to the U.S. Department of Commerce for further consideration.

Once accepted into the program, selected companies will need to pay the reduced participation fee directly to the U.S. Department of Commerce to secure spot.
Contact for the California Participant Eligibility: Diana Dominguez
Contact for the Market Intelligence: George Ayache and JuanCarlos Ruiz
Review the flyer to learn more.
Contact Diana Dominguez

Women Trade Mission to LATAM
2024-03-10 - 2024-03-15 | Panama, Costa Rica, Colombia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to six California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission and Conference to Panama, Costa Rica, and Colombia March 10-15, 2024.
This is a multi-sector focused trade mission. The trade mission is a combination of a business conference and customized business-to-business matchmaking appointments with pre-screened potential buyers, agents, distributors, or joint venture partners. To qualify for the STEP offer, companies must participate in matchmaking meetings in at least one market.
Contact for the STEP program: Diana Dominguez
Trade Mission Questions: Delia Valdivia
Review the flyer to learn more.
Contact Diana Dominguez

Chile FIDAE
2024-04-07 - 2026-04-12 | Santiago, Chile
FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market. Join the California Pavilion at the 2026 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify are eligible to participate at a significantly reduced cost.
FIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation, Defense, Airport Equipment & Services, Homeland Security, Aircraft Maintenance & Space Technology, RPAS/UAV & Cybersecurity.
The California STEP Program will support up four STEP eligible California small businesses to participate in the Pavilion. Review the flyer to learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the Exhibitor Registration: Kevin Tighe

FIDAE 2024 Trade Show
2024-04-09 - 2024-04-14 | Santiago, Chile
Join the California Pavilion at the 202 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market.
FIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation, Defense, Airport Equipment & Services, Homeland Security, Aircraft Maintenance & Space Technology, RPAS/UAV & Cybersecurity.
The California STEP Program will support up to six STEP eligible California small businesses to participate in the Pavilion. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: EJ Richardson
Contact for the Exhibitor Registration: Nicole Sherwood
Review the flyer to learn more.
Contact Diana Dominguez

Hannover Messe 2024
2024-04-22 - 2024-04-26 | Hanover, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses that specialize in Renewables and Distributed Generation; Sustainability, Resource Efficiency, and Circular Economy; Digital Energy Management and AI; Energy Efficiency, Consulting and Services; and Mobility to apply to be part of the California delegation to Hannover Messe 2024. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

Trade Winds 2024
2024-05-09 - 2024-05-17 | Denmark, Romania, Turkey, Poland and Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 5 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Apply Here

2024 Singapore ICT Mission
2024-05-27 - 2024-05-30 | Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting 2-3 California small businesses(depending on funding availability) to participate in the ICT Business Development Mission to Singapore. The event is organized by the U.S. Department of Commerce International Trade Administration. STEP-eligible businesses will receive a $2,400 discount on the participation cost. Companies seeking STEP funding support must submit a STEP Event Application and Trade Mission Application before the deadline for approval.
Participating businesses will have opportunities to take part in Asia Tech x Singapore 2024 – Asia’s flagship tech event (May 29-31, 2024). Gain market insights, make industry and government contacts, solidify business strategies, and advance specific projects. Learn about Singaporean market priorities, policy and regulatory changes, projects, and business opportunities, as well as strategies to navigate the business climate in Singapore. Participate in one-on-one business appointments with pre-screened potential buyers, agents, distributors, or joint venture partners in Singapore.
Please see the event flyer for further details.
STEP event registration contact: Henan Li
Registration deadline: Jan.31st, 2024

Farnborough International Airshow
2024-07-22 - 2024-07-26 | Farnborough, United Kingdom
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the Farnborough International Airshow. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $6,700.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

2024 Green Expo
2024-09-03 - 2024-09-05 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at the 2024 Green Expo / AquaTech / Intersolar Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost.
GREEN EXPO / AQUATECH / INTERSOLAR 2024 EXPO’s support the development of clean, renewable, and efficient systems in Mexico. The shows coincide along one another under one roof to bring together industry leaders in environmental management, water technology, solar and wind energy.
Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Registration deadline: July 12, 2024
