California State Trade Expansion Program (STEP)

Singapore Airshow 2024 California Pavilion
2024-02-20 - 2024-02-25 | Changi, Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register their interest for the California Pavilion within the USA Pavilion at Singapore Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Arab Health 2024 California Pavilion
2024-01-29 - 2024-02-01 | Dubai, UAE
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit at the California Pavilion within the USA Pavilion at Arab Health. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest
Contact Patricia.Utterback@gobiz.ca.gov

2023 Cosmoprof Asia
2023-11-15 - 2023-11-17 | Hong Kong
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the USA Pavilion at 2023 Cosmoprof in Hong Kong. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

2023 Fintech Mission
2023-11-13 - 2023-11-20 | Japan, Singapore, South Korea
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in 2023 FinTech Mission to Japan and Singapore with an optional stop in South Korea. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

MEDICA 2023 CEO Program
2023-11-13 - 2023-11-16 | Düsseldorf, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the US Commercial Service’s CEO Program at MEDICA 2023. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

Aerospace and Defense Trade Mission to Romania & Poland
2023-11-12 - 2023-11-16 | Romania and Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the US Commercial Service’s US Aerospace and Defense Trade Mission to Romania & Poland. Accepted California small businesses that qualify may receive STEP funding to significantly reduce participation fees.
Review the flyer to learn more.

Contact Patricia.Utterback@gobiz.ca.gov

Cybersecurity Mission 2023
2023-09-18 - 2023-09-26 | Taiwan, South Korea, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the Cybersecurity Mission to Taiwan, South Korea and Japan. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

USCS Trade Mission to Canada and Mexico
2023-09-17 - 2023-09-22 | Washington DC, Canada, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to 10 California small businesses to participate in the U.S. Department of Commerce’s (USCS) Trade Mission to Canada and Mexico and Business Opportunities in the America’s Conference. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Once you have been approved by USCS, please apply for the California STEP program HERE. (select Trade Mission to Canada and Mexico from the list of events)
Contact Diana.Dominguez@gobiz.ca.gov

Green Expo Mexico
2023-09-05 - 2023-09-07 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at 2023 Green Expo in Mexico City. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Diana.Dominguez@gobiz.ca.gov

Infosecurity 2023
2023-06-20 - 2023-06-22 | London, United Kingdom
Join the California Pavilion at the 2023 Infosecurity trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion at a significantly reduced cost. Join the CA Pavilion to elevate your business with key decision makers and buyers in the information and cyber security industry. The show is one of the few selected U.S. Government official partnership programs and it is the ideal venue to further U.S. cyber tech business development in the UK and Europe.
The California STEP Program will support up to 5 STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion:
Mariana.Guevara@gobiz.ca.gov and Emily.Desai@gobiz.ca.gov
Contact for the Exhibitor Registration: christine.kratz@rxglobal.com
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Infosecurity” from the list of events.

Paris Airshow 2023
2023-06-19 - 2023-06-25 | Le Bourget Parc des Expositions, Paris, France
Join the California Pavilion at the 2023 Paris Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Paris Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. Paris Airshow provides significant sales opportunities for California businesses seeking to enter the global aerospace and defense market.
The California STEP Program will support up to 10 STEP program-eligible California small businesses to participate in this event. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: Jason Sproule
Contact for the Exhibitor Registration: Nicole Sherwood
Please review the flyer and contact Diana Dominguez to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Paris Airshow” from the list of events.

Cosmoprof Bologna 2023
2023-03-16 - 2023-03-20 | Bologna, Italy
Join the California Pavilion at the 2023 Cosmoprof Bologna trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) will provide $3,000 in funding to five (5) eligible California small businesses to exhibit at Cosmoprof Bologna. Join the California Pavilion to elevate your business with pavilion build out, trade support services, and international buyer matchmaking.
The California STEP Program will support up to five (5) STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion: Mariana.Guevara@gobiz.ca.gov
Contact for the Exhibitor Registration: kimberly@caltradealliance.org
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Cosmoprof Bologna” from the list of events.

Japan Trade Mission & World Smart Energy Week (Waitlist Open until November 30, 2022)
2023-03-11 - 2023-03-18 | Tokyo/Osaka, Japan
The Governor’s Office of Business and Economic Development is planning an in-person clean energy trade mission to Japan from March 11-18, 2023. The trade mission will be co-led by California Lt. Governor Eleni Kounalakis and GO-Biz Director Dee Dee Myers and will anchor around the World Smart Energy Week trade show in Tokyo. The trade show exhibition cost will be subsidized by the California STEP program for eligible small businesses. Approved trade mission participants who are eligible for the STEP program may have the opportunity to co-exhibit at the California Pavilion at the trade show and promote their products and services to the Japanese market. Space is limited to eight small businesses and will be available on a first-come, first-served basis.
Please review the flyer and contact Henan Li to learn more.

Trade Winds ASEAN
2023-03-10 - 2023-03-16 | Bangkok, Thailand (Mission stop options: Singapore, Philippines, Vietnam, Indonesia, Malaysia)
Details: Access ASEAN: Exploring Business Opportunities in Southeast Asia and Beyond. Join this mission in Bangkok, Thailand for the largest U.S. government-led trade mission and business development forum. Organized by the U.S. Commercial Service, Trade Winds will feature meetings with U.S. commercial diplomats from over 20 countries in Southeast Asia and surrounding markets, exciting conference programming, and plenty of networking. Qualified U.S. businesses may customize their experience with optional business-to-business matchmaking meetings with pre-screened buyers, agents, distributors, or joint-venture partners in the land as well as Singapore, Philippines, Vietnam, Indonesia, and Malaysia.
California STEP program will support up to 10 STEP-eligible small businesses to participate in this trade mission. Pre-registration with U.S Commercial Service and passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the Trade Mission: Jim Mayfield Jim.Mayfield@trade.gov
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Avalon 2023 California Pavilion
2023-02-28 - 2023-03-05 | Avalon, Australia
Details: Join the California Pavilion at Avalon 2023! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Avalon 2023. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. Avalon 2023 provides significant sales opportunities for California businesses seeking to enter the Australian aerospace and defense market. It is supported by the Australian Defense Force, the Royal Australian Air Force, and the Defense Material Organization of the Department of Defense.
The California STEP Program will support up to 8 STEP program-eligible California small businesses to participate in this event. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana.Dominguez@gobiz.ca.gov
Contact for the Australia Market Intelligence: Jason.Sproule@trade.gov
Contact for the Exhibitor Registration: MikeP@kallman.com

China Clean Beauty Product Showcase and Seminar
2023-02-21 - 2023-02-22 | Virtual
China is currently the second largest cosmetics market globally and the top destination for U.S. cosmetics exports. It is estimated the Chinese beauty and personal care market will be worth more than $78 billion by 2025. Sophisticated consumers and increasing awareness of the skin-aging effects of pollution are driving more Chinese shoppers to opt for natural and organic personal care products. Join this event to learn more about this highly attractive market and to pitch your clean beauty products virtually to distributors across mainland China and Hong Kong. Program Benefits:

U.S. brands will take part in a marketing campaign featuring well-known Chinese social media influencers.
U.S. brands will be highlighted in a digital brochure sent to distributors and buyers across mainland China and Hong Kong.
Pitch your products virtually and participate in seamless follow-up meetings with buyers and distributors.

California STEP program will support up to 10 STEP-eligible small businesses to participate in this event. Pre-registration with U.S Commercial Service and passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the event: Cindy Ma Cindy.Ma@trade.gov
Contact for the STEP program: Henan Li henan.li@gobiz.ca.gov

Arab Health
2023-01-30 - 2023-02-02 | Dubai World Trade Center
Details: The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to seven (7) California small businesses with $4,000 each in funding to participate in Arab Health. Arab Health brings together key stakeholders to collaborate and make healthcare a more sustainable, positive impact industry. Discover the way forward through sustainable and innovative solutions that will disrupt existing models, revolutionizing healthcare for future generations.
Review the flyer to learn more.
Contact for the Trade Show: Jodi Munzer jodim@kallman.com
Contract for the STEP program: Diana Dominguez diana.dominguez@gobiz.ca.gov

Corporate Executive Office (CEO) Center Program at MEDICA 2022 (Registration Open Until October 7, 2022)
2022-11-14 - 2022-11-17 | Düsseldorf, Germany
GO-Biz welcomes California businesses to pre-register for the Corporate Executive Office (CEO) Center Program at MEDICA 2022, taking place November 14-17, 2022 in Düsseldorf, Germany! This CEO Center Program offers a curated platform for participating companies seeking to promote their products and discover new opportunities for exports from a full-service office located on the show floor. GO-Biz is supporting a limited number of STEP-eligible California small businesses with up to $4,000 in grant funds to attend this event in partnership with the U.S. Commercial Service. Companies that express interest in participation by filling out the pre-registration form will receive details on STEP eligibility and the next steps in the approval process for joining this program. Please note that funding will be awarded based on availability, so be sure to act quickly! To learn more please view the Event Flyer or contact Emily Desai.

Asia Summit on Global Health
2022-11-10 - 2022-11-11 | Virtual
Details: The Asia Summit on Global Health brings together key players decisions makers and change drivers to address trending topics, explore new opportunities and collaborate at the forefront of the healthcare industry. The Virtual Exhibition area is dedicated to showcasing exhibitors’ businesses and exploring business opportunities in the medical and healthcare sectors with investors and partners around the world via ASGH’s online platform.
The California STEP Program will support up to 5 STEP program-eligible California small businesses to participate in this event virtually. Pre-register with event organizer HKTDC is required. Resource is limited, first come first serve.
Review the flyer learn more.
Contact for the event: Carmen Lee carmen.k.lee@hktdc.org
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Exporting 101: Pathways to International Markets
2022-11-09 08:00 - 12:00, 2022-08-24 08:30 - 12:00 (America/Los_Angeles) | Virtual
The Fresno Center for International Trade Development (CITD) has partnered with the State Center Community College District, the U.S. Commercial Service, and GO-Biz to offer this introductory export training, which will take place twice in 2022. Participants will learn about the process of exporting U.S. products, keys for successful exporting, the export documentation process, and much more. Anyone who is considering exporting is encouraged to attend, from entrepreneurs to business students. Members of any industry will benefit from this workshop, but target industries include manufacturing, equipment, and food and beverages. Please contact Frank M. Nuñez with any questions regarding this event. Use code EXPORTGBIZ to receive a 25% discount on your registration fee.

Indo Defense Trade Mission to Indonesia
2022-10-31 - 2022-11-04 | Jakarta and Bandung, Indonesia
Details: Join the United States Dept. of Commerce International Trade Administration’s business development mission to Indonesia. The purpose of the mission is to introduce U.S. companies to Indonesia’s aerospace & defense ecosystem and assist delegate companies with finding business partners and exporting their products and services to the region. Participating companies will also be able to join the Indo Defense Expo & Forum.
California STEP program will support up to 4 STEP-eligible small businesses to participate in this trade mission. Pre-registration with U.S Commercial Service by Sep.30thand passed U.S Commercial Service vetting is required. Review the flyer to learn more.
Contact for the Trade Mission: Jason Sproule Jason.Sproule@trade.gov
Contract for the STEP program: Henan Li henan.li@gobiz.ca.gov

Advanced Manufacturing Business Development Mission (Registration Open Until June 26, 2022)
2022-10-17 - 2022-10-21 | Jakarta and Batam, Indonesia; Singapore; Tokyo, Japan (optional)
This trade mission will assist U.S. businesses in the advanced manufacturing sector to identify export opportunities in Indonesia, Singapore, and Japan. These markets present excellent opportunities for U.S. businesses because of their strength and projected growth in advanced manufacturing, as well as their strategic location in the Asia Pacific region. The event will include group interaction with government agencies and industry experts, promotional opportunities at the Industrial Transformation Asia-Pacific (ITAP) trade show, and customized one-on-one business appointments with pre-screened potential agents, distributors, partners, and buyers. Please contact Eve Lerman or Dusan Marinkovic with any questions regarding this event. Businesses who qualify for STEP funding may be eligible for funding to subsidize the cost of participation, depending on funding availability. Please contact Henan Li to learn more.

California STEP Program Application Webinar with Live Q&A
2022-09-22 - 2022-12-15 | Virtual
The California State Trade Expansion Program (STEP) administered by GO-Biz will provide free training to California small businesses alongside federal, state, private, and non-profit organizations by conducting practical webinars that guide eligible California small businesses through the STEP grant portal and instructional materials that help guide successful applications.

Discover Global Markets: The Blue Economy
2022-09-20 - 2022-09-22 | Providence, Rhode Island
Discover Global Markets business development forum is the U.S. Department of Commerce’s flagship event series for U.S. exporters. The forum features a dynamic mix of plenary sessions, topical round-tables, prescheduled one-on-one meetings with U.S. commercial diplomats, buyers, and ministry officials from key markets around the globe, and plenty of networking! Participants will have the opportunity to gain market insights from industry experts from U.S. Embassies around the world, including Australia, Brazil, Canada, France, India, Italy, Japan, Korea, Mexico, Singapore, Spain, the Netherlands, Norway, and the United Kingdom. Please contact Maryanne Burke or Keith Yatsuhashi with any questions regarding this event. The registration fee is $495 through May 31, 2022, after which it will increase to $645.

SuperZoo
2022-08-23 - 2022-08-25 | Mandalay Bay, Las Vegas
SuperZoo is a U.S. Department of Commerce Trade Event Partnership Program (TEPP)-supported event, and the most attended pet industry trade show in North America. Since its establishment in 1950, the show has served as a key event for the entire industry to connect, learn, and do business, and it now boasts more buyers and education hours than any other industry event on the continent. With its rich education offerings, easy-to-shop show floor, and fun-filled atmosphere, SuperZoo has earned its reputation as North America’s premier pet retail event – and the industry’s most productive and vibrant trade show of the year. Please contact Daniel Giavina with any questions regarding this event. Participation fee varies by type of attendance.

Webinar: Showcasing the International Success of LGBTQ-Owned and Led Businesses
2022-06-29 11:00 | Virtual
Join the U.S. Commercial Service for the fifth event in its ‘From Local to Global: Celebrating Diversity’ event series, which celebrates June as LGBTQ+ Pride Month. In this free webinar, participants will have the opportunity to participate in an interactive discussion on how LGBTQ-owned and led Southern California-based companies have successfully grown their businesses internationally.

AmCham Business Summit 2022: U.S.-East Africa Trade and Investment Forum
2022-06-28 - 2022-06-30 | Nairobi, Kenya; Virtual
This Summit aims to expand markets for American, Kenyan, Ugandan, Tanzanian, Rwandan, and Ethiopian businesses. The AmCham Summit Program will take place within the United Nations Complex, Gigiri and offers U.S. companies the following benefits: in-person or virtual matchmaking B2B meetings and facilitated B2G meetings; private one-on-one meetings to discuss business needs with private and public sector representatives; access to deal rooms, both in-person and virtual, to engage with buyers and sellers from across Kenya, East Africa, and the U.S.; and panel discussions and roundtable forums that will be accessible through live streaming and “on demand” for up to four weeks after the Summit. Please contact George Tastard or Leone Mutoka with any questions regarding this event. The fee for participation is $250 (in-person) or $210 (virtual).

LGBTQ+ U.S.-Mexico Travel and Tourism Forum (Registration Open Until May 31, 2022)
2022-06-22 - 2022-06-23 | Mexico; Virtual
The U.S. Commercial Service is partnering with Brand USA, the National LGBT Chamber of Commerce (NGLCC), and the International LGBTQ+ Travel Association (IGLTA) to organize this virtual event that will promote inclusion, economic development, and travel to the U.S. Travel and tourism represent one of the top service exports for both the U.S. and Mexico, and its benefits reach a wide array of industries and subsectors. Additionally, multiple studies show that LGBTQ+ individuals are often considered strongly entrepreneurial, own businesses, and dedicate a significant amount of resources to leisure activities such as tourism. This forum represents an unparalleled opportunity to support post-pandemic economic recovery and promote the development of minority communities within the United States and Mexico. Please contact Diana Dominguez with any questions regarding this event. Participation is FREE for California tourism authorities and small businesses, but spaces are limited and available on a first-come, first-served basis

2022 Select LA Investment Summit
2022-06-22 - 2022-06-23 | Los Angeles
World Trade Center LA and the LA County Economic Development Corporation will be jointly hosting the 2022 Select LA Investment Summit, the region’s only event focused on attracting and connecting international companies to the LA area. The 2022 event will focus on global sustainability with special emphasis on hydrogen, electric vehicles, climate infrastructure, and the circular economy. Select LA provides international and local businesses with a comprehensive understanding of the region’s investment ecosystem with actionable insights that can guide key business decisions. Through matchmaking technology and over four hours of networking, Select LA offers the perfect environment to create and foster new relationships that result in investment opportunities. There will be an array of opportunities to match international investors with local partners, such as table exhibits, one-on-one interactions, plenary panels, and breakout sessions led by local and international executives. Just as important as a connection is understanding the local processes and protocol to ensure successful transactions, which is why attendees will include state and local government officials in addition to private businesses.
