California State Trade Expansion Program (STEP)

Farnborough International Airshow
2024-07-22 - 2024-07-26 | Farnborough, United Kingdom
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the Farnborough International Airshow. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $6,700.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

2024 Green Expo
2024-09-03 - 2024-09-05 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at the 2024 Green Expo / AquaTech / Intersolar Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost.
GREEN EXPO / AQUATECH / INTERSOLAR 2024 EXPO’s support the development of clean, renewable, and efficient systems in Mexico. The shows coincide along one another under one roof to bring together industry leaders in environmental management, water technology, solar and wind energy.
Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Registration deadline: July 12, 2024

Industrial Transformation Mexico
2024-10-08 - 2024-10-11 | Leon, Guanajuato, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is organizing a California Pavilion at Industrial Transformation Mexico 2024 (ITM24). California companies specializing in Industry 4.0 applications and seeking export opportunities to Mexico are encouraged to register their interest. GO-Biz will support up to eight California businesses to participate in a series of business meetings with industry organizations in León, Guanajuato, as well as in the tradeshow exhibition at ITM24.
Please review the flyer to learn more.

Japan International Aerospace Exhibition
2024-10-16 - 2024-10-18 | Tokyo, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on aviation, space, and defense technology to participate in the California Pavilion at the Japan International Aerospace Exhibition. Participating companies will receive access to a turnkey booth, direct assistance from GO-Biz and the U.S. Commercial Service throughout the show, business-to-business matchmaking support, and a networking reception.
Please see the flyer for additional details.

Africa Health
2024-10-22 - 2024-10-24 | Cape Town International Convention Centre, Cape Town, South Africa
The California Governor’s Office of Business and Economic Development (GO-Biz) is awarding up to 3 STEP-eligible California health and medical technology companies with $5,000 in export vouchers to offset exhibiting costs at the show.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Rebuild Ukraine
2024-11-11 - 2024-11-15 | Warsaw, Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on energy, construction, and technology to participate in the California trade mission to Warsaw, Poland. Companies will attend the ReBuild Ukraine tradeshow, receive business-to-business matchmaking support, and attend a networking reception with Ukrainian and Polish business leaders. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $3,500.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Cosmoprof Asia Hong Kong Exhibition
2024-11-12 - 2024-11-14 | Hong Kong, China
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on all sectors of the beauty industry to participate in the California pavilion. Companies will attend the Cosmoprof Asia Hong Kong Exhibition, receive business-to-business matchmaking support, and attend a networking reception.
Please review the flyer to learn more.

Global Diversity Export Initiative (GDEI) Trade Mission to the Caribbean
2024-11-17 - 2024-11-24 | Santo Domingo, Dominican Republic
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses in the following sectors to participate: automotive parts and services, consumer goods, construction equipment/road building machinery/building products/infrastructure projects, medical equipment and pharmaceuticals, ICT, energy equipment and services, safety and security equipment, hotel and restaurant equipment, franchising, manufacturing equipment, yachting/maritime services/sailing equipment, marine ports, aviation/airports, tourism and related construction, waste management, and water treatment and supply. Registered companies will be among the first notified when the application opens.
Please review the flyer to learn more.

Global Diversity Export Initiative (GDEI) Trade Mission to Saudi Arabia
2024-12-08 - 2024-12-09 | Riyadh, Saudi Arabia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to three California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission to Saudi Arabia from December 8-9, 2024.
View the flyer.

Arab Health
2025-01-27 - 2025-01-30 | Dubai, UAE
GO-Biz invites California small businesses focused on healthcare and medical technology to apply to exhibit in the California Pavilion at Arab Health from January 27-30, 2025.
Please review the flyer to learn more.

Expo Manufactura
2025-02-10 - 2025-02-13 | Monterrey, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Expo Manufactura. GO-Biz invites California businesses with smart and sustainable manufacturing solutions interested in the Mexican market to join our pavilion to showcase their innovative tech and solutions!

Download our flyer for more info.
Register your interest! Participation will be reserved for vetted professionals only. Interested companies must first register their interest with GO-Biz. We encourage companies to apply ASAP as the show is nearly sold out.

AGHA Australia
2025-02-15 - 2025-02-18 | Sydney, Australia
GO-Biz invites California small businesses focused on the retail and design sectors to apply to exhibit in the USA Pavilion at AGHA Australia from February 15-18, 2025.
Please review the flyer to learn more.

Cosmoprof Bologna
2025-03-20 - 2025-03-23 | Bologna, Italy
GO-Biz invites California small businesses focused on beauty and wellness to apply to exhibit at the Cosmoprof Bologna in the California Pavilion. The participation fee is $2,500 and includes a turn-key booth, branding, power access, 2 exhibitor badges, company trade show registration fee, social media marketing, digital directory listings, and access to conference

Please see the flyer for further details.

Avalon Airshow 2025
2025-03-25 - 2025-03-28 | Geelong, Victoria, Australia
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of the Avalon Australia Airshow. GO-Biz invites California small businesses interested in the Australian aerospace, aviation, maritime, defense and security market segments to join our pavilion to showcase their innovative tech and solutions!

Please review the flyer to learn more about the California Pavilion benefits.

The AVALON 2025 Australian International Airshow and Aerospace & Defense Exposition is a global business, defense, and public event, attracting senior civil aviation, aerospace, space and defense industry, military and government decision-makers from around the world.

AVALON 2025 will be a platform for industry at all levels to promote to customers, partners and suppliers, providing unrivaled access to the region’s aviation, aerospace, defense and space community. The show is comprised of a range of indoor and outdoor display options, air display flights and promotional opportunities, and more.

SPOTLIGHT: Australia Strategic Defense Review
On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy’s lethality – including through its surface fleet and conventionally-armed, nuclear-powered submarines – underpinned by a continuous naval shipbuilding program.

With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.

Trade Winds 2025
2025-04-03 - 2025-04-11 | Brasil, Colombia, Uruguay, Argentina, Chile
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 8 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Event Flyer

Genomic & Genetic Technologies Trade Mission
2025-05-19 - 2025-05-23 | Greece, Turkey, Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) is considering supporting California small businesses in the following sectors to participate: Next Generation Sequencing (NGS) R&D and test kit development, Whole Genome Sequencing (WGS), Whole Exome Sequencing (WES), Bioinformatics, Proteomics, RNA Therapeutics, Molecular Cytogenetics, Molecular Genetics, Cancer Genetics, Pharmacogenetics, Rare Diseases, Pre-natal Genetic Disorders, and Preimplantation Genetic Testing (PGT) for In-Vitro Fertilization.
Learn more about the Trade Mission.

Infosecurity Europe
2025-06-03 - 2025-06-05 | London, UK
Infosecurity Europe is one of the premier trade shows on information security globally with over 6,000 attending companies. GO-Biz is awarding up to 8 STEP-eligible California information security companies with $5,000 in individual reimbursement to offset exhibiting costs at the show. View the flyer.
For Details and Registration: Learn More

Global Energy Show
2025-06-10 - 2025-06-12 | Calgary, Canada
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Global Energy Show Canada. GO-Biz invites California businesses interested in the Canadian energy market to join our pavilion to showcase their innovative tech and solutions!

Please see the flyer for additional information.

Paris Air Show
2025-06-15 - 2025-06-20 | Paris, France
GO-Biz invites California small businesses focused on aerospace and defense to apply to exhibit in the California Pavilion at the Paris Air Show, the world’s largest aerospace and defense trade show from June 15-20, 2025. Programming includes networking opportunities, a welcome dinner, and private bus transportation from downtown Paris to the show.
Please see the flyer for additional information.

Health Tech in Southeast Asia Export Training
2025-08-13 - 2025-09-06 | Virtual
The California Governor’s Office of Business and Economic Development (GO-Biz), in partnership with Orissa International, invites eligible California-based Healthtech companies to join an export training and business pitching program designed to help them expand into Southeast Asia’s fast-growing healthcare sector. This comprehensive, result-driven export promotion program is fully funded by GO-Biz for California companies that meet the required criteria.
Click HERE to download the flyer.
Apply for the Program HERE.

AquaTech
2025-09-02 - 2025-09-04 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the California Pavilion at the 2025 AquaTech Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost. California companies with water technology solutions looking to expand to Mexico are highly encouraged to apply to join our pavilion!
Water is one of Mexico’s greatest challenges.
The National Water Program, led by CONAGUA, focuses on ensuring access to clean water and sanitation—especially for vulnerable communities—while promoting efficient water use across key industries. The plan also aims to strengthen water management, protect basins and aquifers, and reduce risks from floods and droughts.
AQUATECH EXPO.
Get to know the Mexican water market. Find new partners, distributors, and import opportunities. Meet thousands of industry professionals in just three days. Establish profitable business relationships, exchange ideas and expand your knowledge. The shows coincides with GreenExpo and Intersolar under one roof to bring together industry leaders in environmental management, water technology, solar, and wind energy.
Who Should Attend? California small businesses with solutions in:

Water treatment
Waste water treatment
Process control and process automation technology
Point of use
Transport and storage

Co-Exhibition Fee: $2,500 USD (collected after your application is reviewed and accepted)
California Pavilion Benefits:

Turn-key booth within the California Pavilion
Basic furniture, graphics printing, & power access
Two Company Exhibitor Badges (more available for purchase)
Company trade show registration fees
Company entry in the official Exhibitor Catalogue
Listing in the printed directory
Support from GO-Biz and the U.S. Commercial Service Mexico City
Visibility to visiting delegations
Access to an industry Market Briefing

Learn More: Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Register here. To register, select STEP Event as the application type; then select “AquaTech Mexico 2025” from the drop-down menu.
Registration deadline: August 1, 2025 (or until spaces are filled)

Green Expo
2025-09-02 - 2025-09-04 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the California Pavilion at the 2025 Green Expo in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost. California companies with environmental solutions looking to expand to Mexico are highly encouraged to apply to join our pavilion!
GREEN EXPO supports the development of clean, renewable, and efficient systems in Mexico. The shows coincides with AquaTech and Intersolar under one roof to bring together industry leaders in environmental management, water technology, solar, and wind energy.
Who Should Attend? California small businesses with solutions in:

Recycling Solutions (waste collection, treatment, disposal, etc.)
Cogeneration, trigeneration, microgeneration
Hazardous Waste Management (collection and disposal)
Sustainable Construction (recycled bldg materials, sensors, smart grid, etc.)
Biosmass (green hydrogen, bio products/materials/chemicals/ plastics, fibers, etc.)
Eco Innovation (R&D&I, scientific application testing, tech platforms, AI, etc.)

Co-Exhibition Fee: $2,000 USD (collected after your application is reviewed and accepted)
California Pavilion Benefits:

Turn-key booth within the California Pavilion
Basic furniture, graphics printing, & power access
Two Company Exhibitor Badges (more available for purchase)
Company trade show registration fees
Company entry in the official Exhibitor Catalogue
Listing in the printed directory
Support from GO-Biz and the U.S. Commercial Service Mexico City
Visibility to visiting delegations
Access to an industry Market Briefing

Learn More: Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Register here. To register, select STEP Event as the application type; then select “GreenExpo Mexico 2025” from the drop-down menu.
Registration deadline: August 1, 2025 (or until spaces are filled)

Thailand Medical Fair
2025-09-09 - 2025-09-12 | Bangkok, Thailand
GO-Biz invites California small businesses focused on diagnostic, pharmaceutical, and medical device manufacturers interested in Southeast Asia to apply to exhibit in the California Pavilion at Thailand Medical Fair from September 9-12, 2025.
Download our flyer for more information.
Please apply on the STEP Portal.

Beauty and Wellness Brand Building: Middle East Export Training
2025-09-15 - 2025-12-08 | Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman
LAUNCH YOUR BEAUTY OR WELLNESS BRAND INTO THE MIDDLE EAST
The California Governor’s Office of Business and Economic Development (GO-Biz) is offering an export training program to up to 20 eligible California small beauty or wellness businesses focused on the Middle Eastern markets with renowned international beauty brand consultancy Bespoke Advantage. Learn what it takes to export your brand into the Middle East!
COST
The cost to participate is $250 per company.
WHY PARTICIPATE
The Middle East is one of the fastest growing and most beauty and wellness conscious markets, a dynamic and lucrative landscape to accelerate your growth.
Home to a young and affluent population who appreciate luxury and innovation, consumers in the UAE, Saudi Arabia, and Kuwait are highly engaged with global beauty and wellness trends tailored to meeting their specific needs. Personal grooming and self-care drive growth and demand for skincare, haircare, wellness, and cosmetic products. The region is a strong e-commerce market, influencer-driven, and supported by government initiatives for entrepreneurship and female empowerment.
The region offers a low saturation in comparison to other markets, and its strategic geographical position enables beauty brands to service both the Asian and the European markets effectively. This is an ideal market to scale your brand.
OVERVIEW OF PROGRAM
An overview of the Middle East region and what you need to consider when entering as a beauty or wellness brand. This training will be run from September – December 2025, online.

The program is delivered live as 4 x 3-hour training modules, and supported by relevant course materials.
The program is recorded and companies will be able to access the materials via a separate website.
Each company will receive a 30-minute meeting to discuss their brand for the GCC region, with Janet Milner-Walker, founder and managing director for Bespoke Advantage.

Module One: Welcome to the GCC Beauty Market

The GCC Region (Bahrain, Kuwait, Qatar, Saudi Arabia, Oman, and the UAE)
Beauty and wellness trends driving growth in the GCC region
Cultural awareness and ways of doing business in the GCC region

Module Two: Routes to Market

Key players and distribution channels (online, retail, professional)
Product and pricing considerations for the GCC
Logistics, customs, leveraging trade incentives (free trade zones, trade agreements)

Module Three: Marketing and PR

Positioning your brand for the GCC region (products, packaging, marketing materials)
How to build your go-to-market strategy
Marketing your brand in the GCC (PR, social media, tradeshows, awards)

Module Four: Operational Considerations

Regulatory and compliance (product registration)
Legal considerations (contracts and IP)
Ways to achieve success

PARTICIPATION REQUIREMENTS
Companies must meet the following eligibility requirements:

Legally incorporated in California in the cosmetics (skincare, cosmetics, haircare, fragrance, body care, and wellness) sector in the United States.
Have significant operations in California
Meet the Small Business Administration’s small business size standards
Been in operation for at least one year
Export goods with at least 51% US content
Registered to do business in California
Have products readily available for sale and export

Working with Bespoke Advantage
Janet Milner-Walker is the founder and managing director of Bespoke Advantage, and BeautytoLife. She is an international speaker, a trusted advisor, and a freelance writer and has firsthand-experience of working with leading retailers and beauty brands in the Middle East.
Bespoke Advantage is a London based international beauty brand consultancy. As a team of experts, associates, and business partners they in supporting clients – award-winning entrepreneurs, well established beauty and wellness businesses, retailers, investors, trade bodies, and embassies – in developing and growing their brands across the beauty and wellness marketplace.
Dates for program

Module One – 17th September 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Two – 8th October 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Three – 5th November 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)
Module Four – 10th December 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)

Download the flyer for more information.
Apply for the program here.

All Energy Australia
2025-10-29 - 2025-10-30 | Melbourne, Australia
The California Governor’s Office of Business and Economic Development (GO-Biz) will support up to 5 California small businesses. Eligible businesses will receive up to $5,000 of STEP funding support to subsidize their booth cost at All Energy Australia.
Apply for the program here.

California Trade Mission: Poland and Ukraine
2025-11-11 - 2025-11-18 | Lviv, Ukraine
The Governor’s Office of Business and Economic Development (GO-Biz) invites California companies to participate in a focused trade mission to Poland, with a spotlight on the energy and construction sectors—and an eye toward critical rebuilding efforts in Ukraine.
Why Poland and Ukraine?
Poland is one of the fastest-growing economies in the European Union, investing heavily in modernizing its energy infrastructure, expanding renewable energy capacity, and upgrading its built environment. With over $100 billion in EU funds earmarked for energy transition and infrastructure, Poland is a strategic gateway for California companies seeking growth in Central and Eastern Europe.
Meanwhile, Ukraine’s urgent reconstruction needs, driven by war-related destruction, have created massive demand for innovative technologies, sustainable building practices, and resilient energy systems. California firms have the chance to contribute expertise and solutions while forging long-term commercial relationships in a region undergoing historic transformation.
California’s strengths in clean energy, advanced construction technologies, and climate-smart infrastructure align well with both Polish modernization goals and Ukraine’s rebuilding priorities—positioning our companies as ideal partners.
Event Highlights:
Poland

Briefings: Gain valuable insights from industry experts and US officials on market trends and opportunities in Poland and Ukraine.
Reception: Build relationships with Polish and Ukrainian stakeholders, government officials, and private sector decision-makers. Business-to-Business Matchmaking: Connect directly with potential partners and collaborators.
Exhibit at ReBuild Ukraine: Showcase your offerings at this prominent event focused on rebuilding efforts in Ukraine. Delegates can choose between two options:

Kiosk Exhibitor: Includes dedicated kiosk space (additional $1000).
Roving Exhibitor: Access to the California Pavilion meeting space without a dedicated counter.

Ukraine

Market Briefings and Business Roundtable – receive in-market briefings from government and business leaders on doing business in Ukraine.
Business Development Support – receive business-to-business matchmaking and participate in site visits in Lviv.
Networking Opportunities – Build relationships with Ukrainian government and business leaders.

Cost: The trade mission features two modules, Poland* and Ukraine, with separate pricing.

Small Businesses
Medium to Large Businesses

Poland: $4,000
Ukraine: $1,000

Poland: $8,000
Ukraine: $2,000

*Participation in the Poland mission includes exhibiting at the ReBuild Ukraine trade show as a roving exhibitor (your company does not have a dedicated space in the pavilion, but will be featured in promotion materials at the pavilion, have a dedicated space for a company brochure, and access to pavilion meeting space). Companies wishing to have a dedicated counter in the California Pavilion with a small monitor will be charged an additional $1,000.
Contact: Don’t miss this opportunity to expand your business horizons in Eastern Europe. For more information and registration, please contact Tricia Utterback.
Download the flyer for more information.
Apply HERE.

Certified Global Business Professional (CGBP) Export Training
2026-01-01 - 2026-12-31 | Virtual
GO-Biz invites California business owners interested in participating in the Certified Global Business Professional (CGBP) Export Training.

The CGBP designation encompasses knowledge in Global Business Management, Global Marketing, Supply Chain Management, Trade Finance, Legal and Regulatory Compliance, Intercultural Awareness, Technology and Trade-related Resources.

Select “2025 Certified Global Business Professional Export Training”

Safety and Security in Canada Export Training
2026-01-26 - 2026-04-01 | Canada virtual
The California Governor’s Office of Business and Economic Development (GO-Biz), in partnership with Channel Architect, invites California small businesses in the safety and security sector to participate in a virtual export training program. This initiative includes in-depth sessions and confidential one-on-one “Know Before You Go” consultations to help companies prepare for major sales opportunities in the Canadian market. Training will be delivered between October 2025 and January 2026.
On September 5, 2025, Governor Gavin Newsom announced that California has joined the Northwest Wildland Fire Fighting Compact—a cross-border alliance of U.S. states, Canadian provinces, and territories that collaborate to share resources, expertise, and personnel in combating large-scale wildfires. With Canadian partners such as Alberta, British Columbia, Saskatchewan, and Yukon already in the Compact, California’s membership strengthens continental cooperation and opens doors for California companies to expand their reach. This partnership not only advances public safety but also creates new business opportunities for California firms providing firefighting equipment, technology, and forest resilience services in Canadian markets.
Cost
Participation is $500 per company.
Market Opportunity
Canada’s government agencies and industries are seeking proven safety and security solutions for emergency preparedness, mitigation, response, and recovery (EP&R), particularly those that:

Mitigate risks from climate-driven natural disasters
Strengthen resilience against natural and civil emergencies
Protect critical supply chains and logistics
Safeguard essential infrastructure sectors such as food, energy, and water
Reinforce public institutions’ preparedness

Who Should Participate
Executives and business development leaders offering solutions to these challenges.
Program Overview
The training includes live virtual modules, supporting materials, and recorded content available on-demand. Each participating company will also receive dedicated one-on-one consultations with Tom Hanson, founder and Global Trade Advisor for Channel Architect.
Part One: Training & Education

Operating in Canada (company structure, partnerships)
Understanding Canada’s business climate
Identifying public procurement opportunities
Participating in tabletop disaster simulations
Navigating government regulations, standards, and incentives
Reviewing industrial standards across energy, transportation, and manufacturing
Gaining awareness of First Nations/Indigenous and rural/remote issues
Identifying leading private-sector partners

Part Two: Export Market Readiness

Assessing your current export roadmap
Refining unique value propositions and selling solutions
Developing an export readiness checklist
Preparing for meetings with Canadian buyers and partners, organized by the U.S. Commercial Service
Prioritizing key trade events, conferences, and industry days

Eligibility Requirements
Companies must:

Be a for-profit entity with significant California operations
Meet SBA small business size standards
Have been in operation at least one year
Be organized/incorporated in the U.S. or have goods/services with at least 51% U.S. content
Be registered to do business in California
Have export-ready products or services

About Channel Architect
Founded by Tom Hanson, Channel Architect LLC is a certified small business with over 30 years of expertise guiding companies and governments to success in global markets. Tom is a former U.S. Commercial Officer with the Foreign Commercial Service, where he served in international postings across the Americas and Europe, advancing U.S. business competitiveness through export promotion, investment attraction, and trade advocacy. Fluent in Spanish, Portuguese, and Romanian, he has also worked extensively on North America’s trilateral trade policies. Channel Architect specializes in market entry strategies, global sales partnerships, and trade event facilitation—helping businesses expand internationally with confidence.

Click HERE to download our flyer.

Register Your Interest to Participate HERE. Submitting an application does not commit you to participation. Once received, we will follow up to discuss your company’s interests.

California Trade Mission: India (Health Tech)
2026-01-27 - 2026-01-31 | Mumbai, India; New Delhi, India
WHY INDIA
India’s healthcare market is entering a period of unprecedented growth. Valued at over $370 billion in 2022, it is projected to surpass $610 billion by 2026. Across the spectrum—hospital infrastructure, digital health, AI-powered diagnostics, and home-based care—demand is accelerating, creating a wealth of opportunities for international collaboration.
Private equity and venture capital firms invested $5.5 billion in India’s health and pharmaceutical sectors in 2023, marking a 25% year-on-year increase. Major hospital networks are rapidly expanding, with Manipal Hospitals’ recent acquisitions increasing their capacity to more than 10,500 beds nationwide. Meanwhile, the AI-in-healthcare market is projected to leap from $758.8 million in 2023 to $8.7 billion by 2030, growing at an impressive 41.8% CAGR.
California companies are particularly well-positioned to succeed in this market. The state’s expertise in medical technology, digital health solutions, artificial intelligence, and innovative service delivery models aligns perfectly with India’s healthcare priorities. For California innovators, the opportunity lies not only in meeting immediate needs but also in shaping the long-term evolution of India’s healthcare system.
TRADE MISSION DETAILS
The California Trade Mission to India offers a targeted, on-the-ground approach to building connections in India’s high-growth healthcare sector. Participants will benefit from curated networking opportunities, direct access to decision-makers, and the visibility of exhibiting within the California Pavilion at Medical Fair India—one of the country’s largest healthcare trade shows.
Mission Itinerary

Days 1–2: Mumbai

Market briefings led by industry experts and government representatives
Site visits to hospitals, manufacturers, and innovation hubs
High-speed business matchmaking with vetted partners and buyers

Days 3–5: New Delhi – Medical Fair India

Exhibit within the California Pavilion at India’s leading healthcare exhibition
Engage in curated B2B meetings to explore sales, distribution, and joint venture opportunities
Network with thousands of healthcare professionals, decision-makers, and policy leaders from India and beyond

WHY JOIN?
This mission goes beyond a typical trade show. It provides California companies with:

Direct, in-market introductions to potential partners and clients
Insider market intelligence from local experts
First-hand insights into India’s healthcare needs and opportunities

Whether your company develops medical devices, digital health platforms, AI healthcare solutions, or specialty services, this mission offers the access and context you need to succeed in one of the world’s fastest-growing healthcare markets.
Apply here.
Download the flyer for more information.

Safety and Security in Australia Export Training
2026-02-01 - 2026-03-30 | Australia virtual
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest in export training targeting the safety and security (with a primary focus on emergency preparedness, mitigation, response and recovery solutions).
Download Flyer to Learn More.
Register Your Interest to Participate HERE.
