California State Trade Expansion Program (STEP)

2023 Fintech Mission
2023-11-13 - 2023-11-20 | Japan, Singapore, South Korea
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in 2023 FinTech Mission to Japan and Singapore with an optional stop in South Korea. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

2023 Cosmoprof Asia
2023-11-15 - 2023-11-17 | Hong Kong
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the USA Pavilion at 2023 Cosmoprof in Hong Kong. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Arab Health 2024 California Pavilion
2024-01-29 - 2024-02-01 | Dubai, UAE
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit at the California Pavilion within the USA Pavilion at Arab Health. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest
Contact Patricia.Utterback@gobiz.ca.gov

Singapore Airshow 2024 California Pavilion
2024-02-20 - 2024-02-25 | Changi, Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register their interest for the California Pavilion within the USA Pavilion at Singapore Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Green Building & Green Tech Opportunities in Mexico
2024-02-26 - 2024-02-29 | Mexico City, Mexico
SAVE THE DATE! The California Governor’s Office of Business and Economic Development (GO-Biz) will support up to six California small businesses to participate in this business matchmaking and green construction forum organized by the U.S. Department of Commerce and the Sustainability for Mexico and Green Building Council Inc. in Mexico City. GO-Biz will cover 75% of participation costs up front, bringing eligible California company cost down to $250-$500.
Mexico is moving rapidly towards green construction activities! This is a great opportunity for California/U.S. green builders and green technologies suppliers to present and showcase their latest green technologies and services with up to five Mexican companies interested in doing business with sustainable construction suppliers. Participating California/U.S. companies will have pre-arranged business matchmaking meetings and an opportunity to participate in a briefing session to learn about opportunities in the Mexican market prior to the start of the service.
APPLICATION PROCESS:

Please note, this is not a public event, the business matchmaking meetings will be reserved for vetted professionals only.
Interested companies must first register their interest with GOBiz
You will be referred to the U.S. Department of Commerce for further consideration.

Once accepted into the program, selected companies will need to pay the reduced participation fee directly to the U.S. Department of Commerce to secure spot.
Contact for the California Participant Eligibility: Diana Dominguez
Contact for the Market Intelligence: George Ayache and JuanCarlos Ruiz
Review the flyer to learn more.
Contact Diana Dominguez

Women Trade Mission to LATAM
2024-03-10 - 2024-03-15 | Panama, Costa Rica, Colombia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to six California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission and Conference to Panama, Costa Rica, and Colombia March 10-15, 2024.
This is a multi-sector focused trade mission. The trade mission is a combination of a business conference and customized business-to-business matchmaking appointments with pre-screened potential buyers, agents, distributors, or joint venture partners. To qualify for the STEP offer, companies must participate in matchmaking meetings in at least one market.
Contact for the STEP program: Diana Dominguez
Trade Mission Questions: Delia Valdivia
Review the flyer to learn more.
Contact Diana Dominguez

Chile FIDAE
2024-04-07 - 2026-04-12 | Santiago, Chile
FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market. Join the California Pavilion at the 2026 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify are eligible to participate at a significantly reduced cost.
FIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation, Defense, Airport Equipment & Services, Homeland Security, Aircraft Maintenance & Space Technology, RPAS/UAV & Cybersecurity.
The California STEP Program will support up four STEP eligible California small businesses to participate in the Pavilion. Review the flyer to learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the Exhibitor Registration: Kevin Tighe

FIDAE 2024 Trade Show
2024-04-09 - 2024-04-14 | Santiago, Chile
Join the California Pavilion at the 202 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market.
FIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation, Defense, Airport Equipment & Services, Homeland Security, Aircraft Maintenance & Space Technology, RPAS/UAV & Cybersecurity.
The California STEP Program will support up to six STEP eligible California small businesses to participate in the Pavilion. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: EJ Richardson
Contact for the Exhibitor Registration: Nicole Sherwood
Review the flyer to learn more.
Contact Diana Dominguez

Hannover Messe 2024
2024-04-22 - 2024-04-26 | Hanover, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses that specialize in Renewables and Distributed Generation; Sustainability, Resource Efficiency, and Circular Economy; Digital Energy Management and AI; Energy Efficiency, Consulting and Services; and Mobility to apply to be part of the California delegation to Hannover Messe 2024. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

Trade Winds 2024
2024-05-09 - 2024-05-17 | Denmark, Romania, Turkey, Poland and Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 5 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Apply Here

2024 Singapore ICT Mission
2024-05-27 - 2024-05-30 | Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting 2-3 California small businesses(depending on funding availability) to participate in the ICT Business Development Mission to Singapore. The event is organized by the U.S. Department of Commerce International Trade Administration. STEP-eligible businesses will receive a $2,400 discount on the participation cost. Companies seeking STEP funding support must submit a STEP Event Application and Trade Mission Application before the deadline for approval.
Participating businesses will have opportunities to take part in Asia Tech x Singapore 2024 – Asia’s flagship tech event (May 29-31, 2024). Gain market insights, make industry and government contacts, solidify business strategies, and advance specific projects. Learn about Singaporean market priorities, policy and regulatory changes, projects, and business opportunities, as well as strategies to navigate the business climate in Singapore. Participate in one-on-one business appointments with pre-screened potential buyers, agents, distributors, or joint venture partners in Singapore.
Please see the event flyer for further details.
STEP event registration contact: Henan Li
Registration deadline: Jan.31st, 2024

Farnborough International Airshow
2024-07-22 - 2024-07-26 | Farnborough, United Kingdom
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the Farnborough International Airshow. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $6,700.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

2024 Green Expo
2024-09-03 - 2024-09-05 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at the 2024 Green Expo / AquaTech / Intersolar Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost.
GREEN EXPO / AQUATECH / INTERSOLAR 2024 EXPO’s support the development of clean, renewable, and efficient systems in Mexico. The shows coincide along one another under one roof to bring together industry leaders in environmental management, water technology, solar and wind energy.
Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Registration deadline: July 12, 2024

Industrial Transformation Mexico
2024-10-08 - 2024-10-11 | Leon, Guanajuato, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is organizing a California Pavilion at Industrial Transformation Mexico 2024 (ITM24). California companies specializing in Industry 4.0 applications and seeking export opportunities to Mexico are encouraged to register their interest. GO-Biz will support up to eight California businesses to participate in a series of business meetings with industry organizations in León, Guanajuato, as well as in the tradeshow exhibition at ITM24.
Please review the flyer to learn more.

Japan International Aerospace Exhibition
2024-10-16 - 2024-10-18 | Tokyo, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on aviation, space, and defense technology to participate in the California Pavilion at the Japan International Aerospace Exhibition. Participating companies will receive access to a turnkey booth, direct assistance from GO-Biz and the U.S. Commercial Service throughout the show, business-to-business matchmaking support, and a networking reception.
Please see the flyer for additional details.

Africa Health
2024-10-22 - 2024-10-24 | Cape Town International Convention Centre, Cape Town, South Africa
The California Governor’s Office of Business and Economic Development (GO-Biz) is awarding up to 3 STEP-eligible California health and medical technology companies with $5,000 in export vouchers to offset exhibiting costs at the show.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Rebuild Ukraine
2024-11-11 - 2024-11-15 | Warsaw, Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on energy, construction, and technology to participate in the California trade mission to Warsaw, Poland. Companies will attend the ReBuild Ukraine tradeshow, receive business-to-business matchmaking support, and attend a networking reception with Ukrainian and Polish business leaders. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $3,500.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Cosmoprof Asia Hong Kong Exhibition
2024-11-12 - 2024-11-14 | Hong Kong, China
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on all sectors of the beauty industry to participate in the California pavilion. Companies will attend the Cosmoprof Asia Hong Kong Exhibition, receive business-to-business matchmaking support, and attend a networking reception.
Please review the flyer to learn more.

Global Diversity Export Initiative (GDEI) Trade Mission to the Caribbean
2024-11-17 - 2024-11-24 | Santo Domingo, Dominican Republic
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses in the following sectors to participate: automotive parts and services, consumer goods, construction equipment/road building machinery/building products/infrastructure projects, medical equipment and pharmaceuticals, ICT, energy equipment and services, safety and security equipment, hotel and restaurant equipment, franchising, manufacturing equipment, yachting/maritime services/sailing equipment, marine ports, aviation/airports, tourism and related construction, waste management, and water treatment and supply. Registered companies will be among the first notified when the application opens.
Please review the flyer to learn more.

Global Diversity Export Initiative (GDEI) Trade Mission to Saudi Arabia
2024-12-08 - 2024-12-09 | Riyadh, Saudi Arabia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to three California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission to Saudi Arabia from December 8-9, 2024.
View the flyer.

Arab Health
2025-01-27 - 2025-01-30 | Dubai, UAE
GO-Biz invites California small businesses focused on healthcare and medical technology to apply to exhibit in the California Pavilion at Arab Health from January 27-30, 2025.
Please review the flyer to learn more.

Expo Manufactura
2025-02-10 - 2025-02-13 | Monterrey, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Expo Manufactura. GO-Biz invites California businesses with smart and sustainable manufacturing solutions interested in the Mexican market to join our pavilion to showcase their innovative tech and solutions!

Download our flyer for more info.
Register your interest! Participation will be reserved for vetted professionals only. Interested companies must first register their interest with GO-Biz. We encourage companies to apply ASAP as the show is nearly sold out.

AGHA Australia
2025-02-15 - 2025-02-18 | Sydney, Australia
GO-Biz invites California small businesses focused on the retail and design sectors to apply to exhibit in the USA Pavilion at AGHA Australia from February 15-18, 2025.
Please review the flyer to learn more.

Cosmoprof Bologna
2025-03-20 - 2025-03-23 | Bologna, Italy
GO-Biz invites California small businesses focused on beauty and wellness to apply to exhibit at the Cosmoprof Bologna in the California Pavilion. The participation fee is $2,500 and includes a turn-key booth, branding, power access, 2 exhibitor badges, company trade show registration fee, social media marketing, digital directory listings, and access to conference

Please see the flyer for further details.

Avalon Airshow 2025
2025-03-25 - 2025-03-28 | Geelong, Victoria, Australia
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of the Avalon Australia Airshow. GO-Biz invites California small businesses interested in the Australian aerospace, aviation, maritime, defense and security market segments to join our pavilion to showcase their innovative tech and solutions!

Please review the flyer to learn more about the California Pavilion benefits.

The AVALON 2025 Australian International Airshow and Aerospace & Defense Exposition is a global business, defense, and public event, attracting senior civil aviation, aerospace, space and defense industry, military and government decision-makers from around the world.

AVALON 2025 will be a platform for industry at all levels to promote to customers, partners and suppliers, providing unrivaled access to the region’s aviation, aerospace, defense and space community. The show is comprised of a range of indoor and outdoor display options, air display flights and promotional opportunities, and more.

SPOTLIGHT: Australia Strategic Defense Review
On April 24,2023, the Australian government released the Strategic Defence Review (SDR), an update to the 2016 Defence White paper charting the course of the Australian Defence Force as they upgrade, expand and shape their defense for the next several decades. Australia must enhance their Navy’s lethality – including through its surface fleet and conventionally-armed, nuclear-powered submarines – underpinned by a continuous naval shipbuilding program.

With this directive, Australia will continue to be in the Maritime/Defense spotlight for the foreseeable future as AUKUS continues to play a major role as explained in the SDR including the expansion of maritime and defense opportunities for US companies seeking sales and partnerships in Australia. This inclusive document offers an executive briefing which can be found on pages 18-21.

Trade Winds 2025
2025-04-03 - 2025-04-11 | Brasil, Colombia, Uruguay, Argentina, Chile
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 8 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Event Flyer

Genomic & Genetic Technologies Trade Mission
2025-05-19 - 2025-05-23 | Greece, Turkey, Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) is considering supporting California small businesses in the following sectors to participate: Next Generation Sequencing (NGS) R&D and test kit development, Whole Genome Sequencing (WGS), Whole Exome Sequencing (WES), Bioinformatics, Proteomics, RNA Therapeutics, Molecular Cytogenetics, Molecular Genetics, Cancer Genetics, Pharmacogenetics, Rare Diseases, Pre-natal Genetic Disorders, and Preimplantation Genetic Testing (PGT) for In-Vitro Fertilization.
Learn more about the Trade Mission.

Infosecurity Europe
2025-06-03 - 2025-06-05 | London, UK
Infosecurity Europe is one of the premier trade shows on information security globally with over 6,000 attending companies. GO-Biz is awarding up to 8 STEP-eligible California information security companies with $5,000 in individual reimbursement to offset exhibiting costs at the show. View the flyer.
For Details and Registration: Learn More

Global Energy Show
2025-06-10 - 2025-06-12 | Calgary, Canada
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Global Energy Show Canada. GO-Biz invites California businesses interested in the Canadian energy market to join our pavilion to showcase their innovative tech and solutions!

Please see the flyer for additional information.

Paris Air Show
2025-06-15 - 2025-06-20 | Paris, France
GO-Biz invites California small businesses focused on aerospace and defense to apply to exhibit in the California Pavilion at the Paris Air Show, the world’s largest aerospace and defense trade show from June 15-20, 2025. Programming includes networking opportunities, a welcome dinner, and private bus transportation from downtown Paris to the show.
Please see the flyer for additional information.
