California State Trade Expansion Program (STEP)

Expo Manufactura
2025-02-10 - 2025-02-13 | Monterrey, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) will host a California Pavilion at the 2025 edition of Expo Manufactura. GO-Biz invites California businesses with smart and sustainable manufacturing solutions interested in the Mexican market to join our pavilion to showcase their innovative tech and solutions!

Download our flyer for more info.
Register your interest! Participation will be reserved for vetted professionals only. Interested companies must first register their interest with GO-Biz. We encourage companies to apply ASAP as the show is nearly sold out.

Arab Health
2025-01-27 - 2025-01-30 | Dubai, UAE
GO-Biz invites California small businesses focused on healthcare and medical technology to apply to exhibit in the California Pavilion at Arab Health from January 27-30, 2025.
Please review the flyer to learn more.

Global Diversity Export Initiative (GDEI) Trade Mission to Saudi Arabia
2024-12-08 - 2024-12-09 | Riyadh, Saudi Arabia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to three California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission to Saudi Arabia from December 8-9, 2024.
View the flyer.

Global Diversity Export Initiative (GDEI) Trade Mission to the Caribbean
2024-11-17 - 2024-11-24 | Santo Domingo, Dominican Republic
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses in the following sectors to participate: automotive parts and services, consumer goods, construction equipment/road building machinery/building products/infrastructure projects, medical equipment and pharmaceuticals, ICT, energy equipment and services, safety and security equipment, hotel and restaurant equipment, franchising, manufacturing equipment, yachting/maritime services/sailing equipment, marine ports, aviation/airports, tourism and related construction, waste management, and water treatment and supply. Registered companies will be among the first notified when the application opens.
Please review the flyer to learn more.

Cosmoprof Asia Hong Kong Exhibition
2024-11-12 - 2024-11-14 | Hong Kong, China
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on all sectors of the beauty industry to participate in the California pavilion. Companies will attend the Cosmoprof Asia Hong Kong Exhibition, receive business-to-business matchmaking support, and attend a networking reception.
Please review the flyer to learn more.

Rebuild Ukraine
2024-11-11 - 2024-11-15 | Warsaw, Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on energy, construction, and technology to participate in the California trade mission to Warsaw, Poland. Companies will attend the ReBuild Ukraine tradeshow, receive business-to-business matchmaking support, and attend a networking reception with Ukrainian and Polish business leaders. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $3,500.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Africa Health
2024-10-22 - 2024-10-24 | Cape Town International Convention Centre, Cape Town, South Africa
The California Governor’s Office of Business and Economic Development (GO-Biz) is awarding up to 3 STEP-eligible California health and medical technology companies with $5,000 in export vouchers to offset exhibiting costs at the show.
Please see the event flyer for further details.
Contact: Patricia.Utterback@gobiz.ca.gov

Japan International Aerospace Exhibition
2024-10-16 - 2024-10-18 | Tokyo, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses focused on aviation, space, and defense technology to participate in the California Pavilion at the Japan International Aerospace Exhibition. Participating companies will receive access to a turnkey booth, direct assistance from GO-Biz and the U.S. Commercial Service throughout the show, business-to-business matchmaking support, and a networking reception.
Please see the flyer for additional details.

Industrial Transformation Mexico
2024-10-08 - 2024-10-11 | Leon, Guanajuato, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is organizing a California Pavilion at Industrial Transformation Mexico 2024 (ITM24). California companies specializing in Industry 4.0 applications and seeking export opportunities to Mexico are encouraged to register their interest. GO-Biz will support up to eight California businesses to participate in a series of business meetings with industry organizations in León, Guanajuato, as well as in the tradeshow exhibition at ITM24.
Please review the flyer to learn more.

2024 Green Expo
2024-09-03 - 2024-09-05 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at the 2024 Green Expo / AquaTech / Intersolar Tradeshow in Mexico City. California businesses that qualify for funding are eligible to participate at a significantly reduced cost.
GREEN EXPO / AQUATECH / INTERSOLAR 2024 EXPO’s support the development of clean, renewable, and efficient systems in Mexico. The shows coincide along one another under one roof to bring together industry leaders in environmental management, water technology, solar and wind energy.
Please see the event flyer for further details.
Event registration contact: Diana.Dominguez@gobiz.ca.gov
Registration deadline: July 12, 2024

Farnborough International Airshow
2024-07-22 - 2024-07-26 | Farnborough, United Kingdom
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the Farnborough International Airshow. California small businesses that qualify for STEP funding are eligible to participate for a significantly reduced participation fee of $6,700.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

2024 Singapore ICT Mission
2024-05-27 - 2024-05-30 | Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting 2-3 California small businesses(depending on funding availability) to participate in the ICT Business Development Mission to Singapore. The event is organized by the U.S. Department of Commerce International Trade Administration. STEP-eligible businesses will receive a $2,400 discount on the participation cost. Companies seeking STEP funding support must submit a STEP Event Application and Trade Mission Application before the deadline for approval.
Participating businesses will have opportunities to take part in Asia Tech x Singapore 2024 – Asia’s flagship tech event (May 29-31, 2024). Gain market insights, make industry and government contacts, solidify business strategies, and advance specific projects. Learn about Singaporean market priorities, policy and regulatory changes, projects, and business opportunities, as well as strategies to navigate the business climate in Singapore. Participate in one-on-one business appointments with pre-screened potential buyers, agents, distributors, or joint venture partners in Singapore.
Please see the event flyer for further details.
STEP event registration contact: Henan Li
Registration deadline: Jan.31st, 2024

Trade Winds 2024
2024-05-09 - 2024-05-17 | Denmark, Romania, Turkey, Poland and Italy
The California Governor’s Office of Business and Economic Development (GO-Biz) will be supporting 5 California small businesses in attending the US Commercial Service’s premier business development conference and business matchmaking sessions. The chosen California small businesses will receive $1,000 in STEP grant funding to offset Trade Winds participation fees.
Apply Here

Hannover Messe 2024
2024-04-22 - 2024-04-26 | Hanover, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses that specialize in Renewables and Distributed Generation; Sustainability, Resource Efficiency, and Circular Economy; Digital Energy Management and AI; Energy Efficiency, Consulting and Services; and Mobility to apply to be part of the California delegation to Hannover Messe 2024. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

FIDAE 2024 Trade Show
2024-04-09 - 2024-04-14 | Santiago, Chile
Join the California Pavilion at the 202 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market.
FIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation, Defense, Airport Equipment & Services, Homeland Security, Aircraft Maintenance & Space Technology, RPAS/UAV & Cybersecurity.
The California STEP Program will support up to six STEP eligible California small businesses to participate in the Pavilion. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: EJ Richardson
Contact for the Exhibitor Registration: Nicole Sherwood
Review the flyer to learn more.
Contact Diana Dominguez

Women Trade Mission to LATAM
2024-03-10 - 2024-03-15 | Panama, Costa Rica, Colombia
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to six California women-owned small businesses to participate in the U.S. Department of Commerce’s Trade Mission and Conference to Panama, Costa Rica, and Colombia March 10-15, 2024.
This is a multi-sector focused trade mission. The trade mission is a combination of a business conference and customized business-to-business matchmaking appointments with pre-screened potential buyers, agents, distributors, or joint venture partners. To qualify for the STEP offer, companies must participate in matchmaking meetings in at least one market.
Contact for the STEP program: Diana Dominguez
Trade Mission Questions: Delia Valdivia
Review the flyer to learn more.
Contact Diana Dominguez

Green Building & Green Tech Opportunities in Mexico
2024-02-26 - 2024-02-29 | Mexico City, Mexico
SAVE THE DATE! The California Governor’s Office of Business and Economic Development (GO-Biz) will support up to six California small businesses to participate in this business matchmaking and green construction forum organized by the U.S. Department of Commerce and the Sustainability for Mexico and Green Building Council Inc. in Mexico City. GO-Biz will cover 75% of participation costs up front, bringing eligible California company cost down to $250-$500.
Mexico is moving rapidly towards green construction activities! This is a great opportunity for California/U.S. green builders and green technologies suppliers to present and showcase their latest green technologies and services with up to five Mexican companies interested in doing business with sustainable construction suppliers. Participating California/U.S. companies will have pre-arranged business matchmaking meetings and an opportunity to participate in a briefing session to learn about opportunities in the Mexican market prior to the start of the service.
APPLICATION PROCESS:

Please note, this is not a public event, the business matchmaking meetings will be reserved for vetted professionals only.
Interested companies must first register their interest with GOBiz
You will be referred to the U.S. Department of Commerce for further consideration.

Once accepted into the program, selected companies will need to pay the reduced participation fee directly to the U.S. Department of Commerce to secure spot.
Contact for the California Participant Eligibility: Diana Dominguez
Contact for the Market Intelligence: George Ayache and JuanCarlos Ruiz
Review the flyer to learn more.
Contact Diana Dominguez

Singapore Airshow 2024 California Pavilion
2024-02-20 - 2024-02-25 | Changi, Singapore
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register their interest for the California Pavilion within the USA Pavilion at Singapore Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

Arab Health 2024 California Pavilion
2024-01-29 - 2024-02-01 | Dubai, UAE
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit at the California Pavilion within the USA Pavilion at Arab Health. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest
Contact Patricia.Utterback@gobiz.ca.gov

2023 Cosmoprof Asia
2023-11-15 - 2023-11-17 | Hong Kong
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to exhibit within the USA Pavilion at 2023 Cosmoprof in Hong Kong. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Henan.Li@gobiz.ca.gov

2023 Fintech Mission
2023-11-13 - 2023-11-20 | Japan, Singapore, South Korea
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in 2023 FinTech Mission to Japan and Singapore with an optional stop in South Korea. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

MEDICA 2023 CEO Program
2023-11-13 - 2023-11-16 | Düsseldorf, Germany
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to participate in the US Commercial Service’s CEO Program at MEDICA 2023. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Patricia.Utterback@gobiz.ca.gov

Aerospace and Defense Trade Mission to Romania & Poland
2023-11-12 - 2023-11-16 | Romania and Poland
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the US Commercial Service’s US Aerospace and Defense Trade Mission to Romania & Poland. Accepted California small businesses that qualify may receive STEP funding to significantly reduce participation fees.
Review the flyer to learn more.

Contact Patricia.Utterback@gobiz.ca.gov

Cybersecurity Mission 2023
2023-09-18 - 2023-09-26 | Taiwan, South Korea, Japan
The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to register for the Cybersecurity Mission to Taiwan, South Korea and Japan. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Contact Henan.Li@gobiz.ca.gov

USCS Trade Mission to Canada and Mexico
2023-09-17 - 2023-09-22 | Washington DC, Canada, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) is supporting up to 10 California small businesses to participate in the U.S. Department of Commerce’s (USCS) Trade Mission to Canada and Mexico and Business Opportunities in the America’s Conference. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Once you have been approved by USCS, please apply for the California STEP program HERE. (select Trade Mission to Canada and Mexico from the list of events)
Contact Diana.Dominguez@gobiz.ca.gov

Green Expo Mexico
2023-09-05 - 2023-09-07 | Mexico City, Mexico
The California Governor’s Office of Business and Economic Development (GO-Biz) invites California small businesses to register their interest to exhibit within the California Pavilion at 2023 Green Expo in Mexico City. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost.
Review the flyer to learn more.
Register Your Interest to Participate HERE.
Contact Diana.Dominguez@gobiz.ca.gov

Infosecurity 2023
2023-06-20 - 2023-06-22 | London, United Kingdom
Join the California Pavilion at the 2023 Infosecurity trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion at a significantly reduced cost. Join the CA Pavilion to elevate your business with key decision makers and buyers in the information and cyber security industry. The show is one of the few selected U.S. Government official partnership programs and it is the ideal venue to further U.S. cyber tech business development in the UK and Europe.
The California STEP Program will support up to 5 STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion:
Mariana.Guevara@gobiz.ca.gov and Emily.Desai@gobiz.ca.gov
Contact for the Exhibitor Registration: christine.kratz@rxglobal.com
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Infosecurity” from the list of events.

Paris Airshow 2023
2023-06-19 - 2023-06-25 | Le Bourget Parc des Expositions, Paris, France
Join the California Pavilion at the 2023 Paris Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Paris Airshow. California small businesses that qualify for STEP funding are eligible to participate at a significantly reduced cost. Paris Airshow provides significant sales opportunities for California businesses seeking to enter the global aerospace and defense market.
The California STEP Program will support up to 10 STEP program-eligible California small businesses to participate in this event. Review the flyer learn more.
Contact for the STEP program/California Pavilion: Diana Dominguez
Contact for the A&D Market Intelligence: Jason Sproule
Contact for the Exhibitor Registration: Nicole Sherwood
Please review the flyer and contact Diana Dominguez to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Paris Airshow” from the list of events.

Cosmoprof Bologna 2023
2023-03-16 - 2023-03-20 | Bologna, Italy
Join the California Pavilion at the 2023 Cosmoprof Bologna trade show! The California Governor’s Office of Business and Economic Development (GO-Biz) will provide $3,000 in funding to five (5) eligible California small businesses to exhibit at Cosmoprof Bologna. Join the California Pavilion to elevate your business with pavilion build out, trade support services, and international buyer matchmaking.
The California STEP Program will support up to five (5) STEP program-eligible California small businesses to participate in this event. Review the flyer to learn more.
Contact for the STEP program/California Pavilion: Mariana.Guevara@gobiz.ca.gov
Contact for the Exhibitor Registration: kimberly@caltradealliance.org
Please review the flyer to learn more.
To Register, visit our STEP grant registration portal. Select “STEP Event” as the application type, then select “Cosmoprof Bologna” from the list of events.

Japan Trade Mission & World Smart Energy Week (Waitlist Open until November 30, 2022)
2023-03-11 - 2023-03-18 | Tokyo/Osaka, Japan
The Governor’s Office of Business and Economic Development is planning an in-person clean energy trade mission to Japan from March 11-18, 2023. The trade mission will be co-led by California Lt. Governor Eleni Kounalakis and GO-Biz Director Dee Dee Myers and will anchor around the World Smart Energy Week trade show in Tokyo. The trade show exhibition cost will be subsidized by the California STEP program for eligible small businesses. Approved trade mission participants who are eligible for the STEP program may have the opportunity to co-exhibit at the California Pavilion at the trade show and promote their products and services to the Japanese market. Space is limited to eight small businesses and will be available on a first-come, first-served basis.
Please review the flyer and contact Henan Li to learn more.
