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X-WR-CALNAME:California State Trade Expansion Program (STEP)
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UID:246317-1712448000-1776038399@export.business.ca.gov
SUMMARY:Chile FIDAE
DESCRIPTION:FIDAE provides significant sales opportunities for California businesses seeking to enter the Chilean aerospace and defense market. Join the California Pavilion at the 2026 FIDAE Airshow! The California Governor’s Office of Business and Economic Development (GO-Biz) invites interested California small businesses to exhibit under the California Pavilion within the USA Pavilion at Airshow. California small businesses that qualify are eligible to participate at a significantly reduced cost. \nFIDAE brings together all organizations involved in Chile’s National Space System. This is a multi-sectoral trade show covering: Civil & Commercial Aviation\, Defense\, Airport Equipment & Services\, Homeland Security\, Aircraft Maintenance & Space Technology\, RPAS/UAV & Cybersecurity. \nThe California STEP Program will support up four STEP eligible California small businesses to participate in the Pavilion. Review the flyer to learn more. \nContact for the STEP program/California Pavilion: Diana Dominguez\nContact for the Exhibitor Registration: Kevin Tighe \n 
URL:https://export.business.ca.gov/event/chile-fidae/
LOCATION:Santiago\, Chile
CATEGORIES:Aerospace and Defense
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DTSTART;VALUE=DATE:20250915
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UID:246569-1757894400-1765238399@export.business.ca.gov
SUMMARY:Beauty and Wellness Brand Building: Middle East Export Training
DESCRIPTION:LAUNCH YOUR BEAUTY OR WELLNESS BRAND INTO THE MIDDLE EAST  \nThe California Governor’s Office of Business and Economic Development (GO-Biz) is offering an export training program to up to 20 eligible California small beauty or wellness businesses focused on the Middle Eastern markets with renowned international beauty brand consultancy Bespoke Advantage. Learn what it takes to export your brand into the Middle East! \nCOST \nThe cost to participate is $250 per company. \nWHY PARTICIPATE \nThe Middle East is one of the fastest growing and most beauty and wellness conscious markets\, a dynamic and lucrative landscape to accelerate your growth. \nHome to a young and affluent population who appreciate luxury and innovation\, consumers in the UAE\, Saudi Arabia\, and Kuwait are highly engaged with global beauty and wellness trends tailored to meeting their specific needs.  Personal grooming and self-care drive growth and demand for skincare\, haircare\, wellness\, and cosmetic products. The region is a strong e-commerce market\, influencer-driven\, and supported by government initiatives for entrepreneurship and female empowerment. \nThe region offers a low saturation in comparison to other markets\, and its strategic geographical position enables beauty brands to service both the Asian and the European markets effectively. This is an ideal market to scale your brand. \nOVERVIEW OF PROGRAM \nAn overview of the Middle East region and what you need to consider when entering as a beauty or wellness brand. This training will be run from September – December 2025\, online. \n\nThe program is delivered live as 4 x 3-hour training modules\, and supported by relevant course materials.\nThe program is recorded and companies will be able to access the materials via a separate website.\nEach company will receive a 30-minute meeting to discuss their brand for the GCC region\, with Janet Milner-Walker\, founder and managing director for Bespoke Advantage.\n\nModule One: Welcome to the GCC Beauty Market \n\nThe GCC Region (Bahrain\, Kuwait\, Qatar\, Saudi Arabia\, Oman\, and the UAE)\nBeauty and wellness trends driving growth in the GCC region\nCultural awareness and ways of doing business in the GCC region\n\nModule Two: Routes to Market \n\nKey players and distribution channels (online\, retail\, professional)\nProduct and pricing considerations for the GCC\nLogistics\, customs\, leveraging trade incentives (free trade zones\, trade agreements)\n\nModule Three: Marketing and PR \n\nPositioning your brand for the GCC region (products\, packaging\, marketing materials)\nHow to build your go-to-market strategy\nMarketing your brand in the GCC (PR\, social media\, tradeshows\, awards)\n\nModule Four: Operational Considerations \n\nRegulatory and compliance (product registration)\nLegal considerations (contracts and IP)\nWays to achieve success\n\nPARTICIPATION REQUIREMENTS \nCompanies must meet the following eligibility requirements: \n\nLegally incorporated in California in the cosmetics (skincare\, cosmetics\, haircare\, fragrance\, body care\, and wellness) sector in the United States.\nHave significant operations in California\nMeet the Small Business Administration’s small business size standards\nBeen in operation for at least one year\nExport goods with at least 51% US content\nRegistered to do business in California\nHave products readily available for sale and export\n\nWorking with Bespoke Advantage \nJanet Milner-Walker is the founder and managing director of Bespoke Advantage\, and BeautytoLife. She is an international speaker\, a trusted advisor\, and a freelance writer and has firsthand-experience of working with leading retailers and beauty brands in the Middle East. \nBespoke Advantage is a London based international beauty brand consultancy. As a team of experts\, associates\, and business partners they in supporting clients – award-winning entrepreneurs\, well established beauty and wellness businesses\, retailers\, investors\, trade bodies\, and embassies – in developing and growing their brands across the beauty and wellness marketplace. \n Dates for program \n\nModule One – 17th September 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)\nModule Two – 8th October 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)\nModule Three – 5th November 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)\nModule Four – 10th December 2025 – 9am – 12pm PST – 3 hours (5 – 8pm GMT)\n\n  \nDownload the flyer for more information. \nApply for the program here.
URL:https://export.business.ca.gov/event/beauty-branding-building-middle-east-export-training/
LOCATION:Saudi Arabia\, United Arab Emirates\, Kuwait\, Qatar\, Bahrain\, Oman
CATEGORIES:STEP Export Training
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